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These are some evergreen factors that must be followed in order to grow your SEO performance
Before we even begin I just want to add this, one of the biggest factors of growing and getting in front of a bigger audience is to be consistent. No matter how many new ways you find out to be outstanding and growing & glowing but consistency will always be the key to success.
So let's start with the concept of creating content on behalf of your audience. There are a few types of audiences that we already know of and there is some unexpected audience out of nowhere.
To understand the 17 factors in advance content marketing, first, we need to understand the type of audience that we are creating content for.
First, the audience that we already know exist.
I categorize them into a rememberable term { W.H.I.P.S }
Window Shopper:- The audience which comes directly into the bottom of your sales funnel. The audience which comes on a search engine for a defined purpose. With this type of audience, your only competition is your other competitors which are giving away the same service as you. Now, if you create content for window shoppers then your content needs to be perfectly strategies. It should already need to stand out on the top of the search engine and that's the real deal here.
Help Me:- The audience which seeks help on the search engine. They are eager for more and more helpful information. This type of audience is ready to hook the audience. Meaning you know that there are some big fish in the ocean and you only need to throw a great hook for them.
Inform Me:- This audience is already aware of your service and product, they already know that some of the big brands are great. Now they are on the search engine just to be informed about new offers or discounts and for new products and features of an already existing brand. Know you need to throw out the content with great offers or irresistible deals.
Persued me:- This type of audience will be re-visitor to your website. Meaning that they have been following your work for so long and now maybe out of the need they want to buy from you. But the real deal here is, does your content will lead them to their decision or they are going to change their mind just because your content is not appealing anymore.
Show me:- This type of audience is there on the search engine just to check out the attractive content, deals, and offers via images, infographics, and videos. So you need to create content considering their choice of results on the search engines.
Now Unexpected audience:- They are the people who browse or check your product or service just because your content comes out in their daily entertainment feed. Like on social media platforms, they use those platforms to get entertained but they end up buying other products and services if they found something very attractive. So you always have to be creative in your content layout.
So, now when you know, what your audience going to be. We have to dive into 17 advanced content marketing strategy which will lead your audience to the bottom of your sales funnel.
1. Put People First:- Always create content what your people or audience are going to love. Not what you have decided for your sales pitch or according to your conversion strategy. Think about that most of the audience is from window shoppers audience group and you keep on creating content on behalf of "help me" audience. It's not the right fit. You can always work on your marketing surveys to know what type of audience you acquire.
2. Helping Content:- Show your audience that you are above a business person. Help them as much you can with your content and offers. Reach out to the emotion of your audience's requirements.
3. Create a Conversation:- Don't just throw out content and sit back to see the results. Interact with the audience as much as you can. If the content is the king then Engagement is the queen to success. More engagement means more visibility and more visibility means more branding & marketing. So always one step ahead of your audience demand. Create a conversation to show that your brand cares about your customers.
4. define your own tone:- Do follow other people's strategies and tactics but never follow the way they convey their message to their audience. You should have your own unique style to interact with your audience. You should stand out the way you represent your content to your audience. Set out your tone.
5. Write To One Person:- Your audience could be bigger. May me thousands or millions but always remember, do write your content if you are writing to only one person. Because no matter how many people reach out t your content but every single person is reading it individually, so when you write to that one person, it makes them feel special. It has another impact. Like right now, I am talking to you through this blog, my all this information is especially for you.
6. Use active instead of passive voice:- This is something like small details that you can improve to enlighten your content and it works really well. Try it and then read your own content and see what difference it makes.
7. Short & Simple:- Don't try to complicate your content by including long paragraphs with complex words. People like to read it inflow. So always make it simple and short. Try to keep your big paragraph into bullet points. It will reduce your bounce rate for your website.
8. Source of research:- Always include the source of your content if you have built that content on behalf of research. It will make you professional and people like to read the research work from the people who actually researched it from so many other sources. This way you authorize your research and the trust of people.
9. Add Visual Media:- The best strategy is to give out content visually. More people get attract with great visuals effects of content. People like to search for something and then open the results which include a clear helping image or video first rather than a long blog.
10. Guide the user to the next step:- Always remember when you are creating great content make sure that you navigate your audience to the next step. Don't let them get lost in mid between your content. Some time it make big difference. Test out one article without any step by step representation and then publish another article with step by step presentation. You will clearly get the result of which one is more effective.
11. The conclusion at the end:- Don't let your audience hang in there after reading your entire blog. Give them the results that they are waiting for. Always give out the conclusion of your entire content at the end with a call to action command.
12. Start with a personal story:- People will not fall for your content if they don't feel connected to it somehow, so make sure you narrate a story, in the beginning, to make them feel connected to your content. The most absolute way to sell something or do a conversion online is to tell a story. So use this strategy.
13. Recreate old content:- Alway recreate your old content with new visual effects. Google priorities new content over old content so make sure you always keep your content updated.
14. End With Question:- To make your audience interact with you, you need to end your content with a question mark so that your reader can answer that question and then you can interact with them to create engagement. This is a great way to give your content more eyeball.
15. Consistency:- I will not even explain about it, because you know the deal with consistency and success.
16. AIDA:- There should be a proper format of your entire content, so make sure your content follows this great strategy, which starts with garbing ATTENTION, then create their INTEREST and then make them feel DESIRABLE for more info and Final call to ACTION.
17. Sharable & downloadable:- Provide PDF or the include social media icons inside your content so they can share your content easily through their social media. This increases the authority of your content and great rank on the Search engine. This is the most powerful way to make your content more visible and sharable on search engines and on social media platforms.
Do let me know who much you follow these 17 concepts of creating content that ever last and the grow always.
Comment your love for this content.
Help yourself with more content like this:-
1. WHY SEO IS HIGH RETURN ON INVESTMENT
2. TOP 8 FACTORS THAT AFFECT YOUR SEARCH ENGINE OPTIMIZATION RESULTS
3. BASIC SEO KNOWLEDGE TO LEVERAGE SMALL BUSINESS ONLINE
4. HOW TO WRITE TO SEO FRIENDLY CONTENT.
Digital Marketing {Ebook Of The Year} - (One Time Offer)
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