Social Media Content Marketing Strategy Made Simple: A Step-by-Step Guide

 A Step-by-Step Guide on Social Media Content Marketing Strategy

All of us definitely use social media for brand visibility, promote the product about the company, do lead generation campaigns, and many more. But social media is more than that and all the platforms used and optimized properly can give highly effective results for the brand. 

We definitely need to create engaging content, develop a persuasive message, and plan the social media post as per the target audience. 

Here I would like to highlight the 4 social media strategies which can give the best result for your brand:

1. Social Listening: Social listening is about managing the reputation (both positive and negative) of the brand on the social platform. Social Listening helps to identify the product gap, content gap, get to know the requirement of the customer and take actions accordingly. Some of the useful tools for social listening are Google Alerts, Radiance, and Mention. 

2. Social Influencing: It is about creating high quality and engaging content in different mediums and bouncing people from one channel to another. The goals of social listening are increasing brand awareness, website traffic, engagement, and retargeting customers. The various ways to socialize posts are the headline, quotes, questions, statistics, standalone images, and asking questions. The best tools for social influencing are Hootsuite and Edgar. 

3. Social Networking: It is about Networking with the audience which acts in the best interest of the company. Social Networking helps to earn media mentions, develops strategic partnership, and increase the number of inbound links. The best tools for using social networking are Hootsuite and Buzzsumo.

4 Social Selling: It is about promoting the product and service via social media. The various ways of doing social selling are home-based and outpost strategy, gated content, ungated content, and deep discount offer. The best for using social selling are Abweber and Optimize Press. 

Best ways to begin content marketing for your online business - A step-by-step content marketing guide.

Choose the Right Platform for your business branding:- There are many social media platforms to promote products, I will leave here the most used ones that are obviously the most popular in the world.

1. Facebook

 In our number 1, we have the renowned social network Facebook. This social network is by origin one of the platforms most required by entrepreneurial users when it comes to promoting their brand. It is important to mention that Facebook has more than 2,000 million active users per day, among them we can find a large shared index of women and men, with different age, ranges from the youngest to the older adults 35-54 and up. 

The social network Facebook is the one indicated to start the promotions of your business or brand, since, they have the availability to publish ads or advertise with a large index of words and at the same time, be able to express what they want to reach the public with ease and without so many restrictions, thanks to the breadth of networking. 

What else does this social network offer us? Well, Facebook has the ability to generate more dynamic relationships with customers, with detailed updates and the ability to use their profiles as extensions of their websites. They can start building a brand with the Facebook community, using its various tools, extensions and applications available. As well as monitoring the activity of the company page and, with the help of Facebook Insight, they will be able to obtain answers about the contents that are best received by the public, through the likes and comments that their publications receive related to their brand.

2. Instagram 

In number 2 we have nothing more and nothing less than the most famous social network of the moment, Instagram. In addition to being a social network, we could also consider it an essential tool when we advertise our brand. 

Basically, this social network is based on publishing images and videos accompanied by small text. Compared to Facebook, Instagram has the advantage that many of the entrepreneurs resort to this platform to advertise and to that, we add the large number of users who use this platform almost daily. However, since it is considered a more visual than textual network, the word limit is limited compared to Facebook. 

So if you are on the visuals team, Instagram is the ideal network for you. 

TIPS: If you are one of those who prefer to use Instagram but are the ones who express themselves better verbatim, do not get depressed. They can choose the option of publishing images with captions or texts that convey the message to their audience.

3. LinkedIn 

This platform is extremely effective for professionals who are looking for new clients and influential professionals who facilitate relationships with brands that are equally influential for their company. 

By audience, LinkedIn has more than 335 million active users, of which 59% are men and 41% are women. The ages of the users range from 24-54 years of age, being distributed all over the world, with Spain being the country where this platform is most used. 

What is this social network for? As in most social networks, with LinkedIn, we can find new clients and facilitate relationships with influential brands for our company. We can contact or create contact circles where we will integrate qualified professionals and experts from the sector or who know and handle the subject or objective of the company or brand with ease. And through this same platform, we will have the possibility of generating an audience and publicizing the brand par excellence, obtaining relevant information from it, through questions to different groups that may be created.

4. Twitter 

This network has more than 500 million active users, daily. This platform allows us to generate conversations between brands and followers in just 280 characters. Twitter is very useful when companies lack the time but want to be connected. In these cases, they do not need extended advertising, just doing what is necessary to promote the brand in short intervals of time is enough. In addition, this network also serves us to find out what is being talked about about the brand, allowing us to provide direct answers to the doubts of all customers, criticisms, as well as to promote products, offer services to the consumer, do research market, among many other things.

5. Youtube 

This network is characterized by the publication of tutorials or video blogs to attract the public and, in turn, customers for the brand or company. This network is feasible for businesses whose products are best promoted through tutorials or visual demonstrations. These brands would have to produce quality videos that easily express the brand's objective in just minutes. And as a result, they will be able to choose or use the Social media data that best suits the requirements of the company. 

Well, there is no doubt that the influence of a social network is almost essential to promote our brand, today. It is important to mention that, like everything else, managing a social network also requires minimal knowledge, it depends on schedules and an organization that is appropriate to your requirements as a brand and to the needs of the public in general. The best thing is that they choose the platform that best suits them and learns about it because that way they will make your brand the best in the entire network.

6. Pinterest

Pinterest has performed really well for a lot of businesses, it caters to all industry but if you want to run it as a lead-based platform it can cater to only some industries where-in you could promote visual(graphics). 

Pinterest has more than 200 Million monthly users around the world. There are several reasons why people use Pinterest for their business. It is a network where people look for inspiration, including particularly attempting out ideas about new products to buy. It indicates that they are excited to see a post from their brands in their feed.

While Pinterest pales in comparison to other social networking sites like Facebook in terms of global reach, 90% of pinners have an income over $30,000, and 18% have incomes above $75,000. Proper online marketing techniques applied to Pinterest can yield impressive results.

7. Quora

Have you ever searched something on Google and ended up reading answers on Quora? This is the power Quora has! Quora entered the social marketplace about eight years ago. This question-answer platform allows users to ask and answer questions related to any topic or industry. Today, Quora has about 200 million active monthly users and this is BIG and many businesses are taking advantage by warming up their potential customers through FAQ in quora.

8. Reddit, Tumblr, Snapchat - Note* (Google+) Is shut down.

In Reddit, you can gain loyal and potential customers through your infographics about your business and services. Don't underestimate Reddit. 

In Tumblr, you can share images same as IG, Pinterest and earn more impressions to grow your business even more. 

Snapchat, on the other hand, is to target a specific age group of customers and if you optimize Snapchat for your business, you can easily make more conversions. 

So try social media platforms to grow your business through content marketing.

TheRigh Types of content:- Your content represents the value of your brand so it's highly important that you choose what type of content will be the best for your business. Check out the below infographic and note down the suitable content type for your business, Though every social media platform accepts different formats of content according to their algorithm you can always customize your content according to the platform's demand. 

Most people don't like change. So when we find something that works, we stick with it. Well, the same goes for content marketing... We find a format that works - blog posts, video, whatever it is. And we stick with it.
It's important to know the types of content for your strategy. It must help you achieve your business goals, user goals, project objectives, and long-term strategies.

Value of emotion in content marketing:- There is no use in creating content if your content is not touching any emotion of your audience. In business and marketing, we don't sell our product or service but the emotion behind having that product or service. 

Check the above chart to know what emotion your content should create among your audience. Emotions are essential when it comes to customer service and important for teams working together, but they are also imperative when it comes to sales and marketing and ultimately making money in your business, as the more people feel, the more people buy. You only have to look at your own purchasing habits and what triggers you, to see that this is true.

Go beyond as expected:- The basic content to create for any online marketing or social media include - Text, image, audio, and video but what is beyond? 

1. Word of mouth - It happens when people talk about your brand to others. But it also involves good mouthing and bad mouthing. Make sure you create such a great experience for your customer that they bring more customers. Most of the marketer calls it "The nuclear effect" where just one customer brings one or two more customers. So create content to optimize word of mouth service from your customer.

2. Go viral or In Trend:- There are 4 to 5 trends that runs throughout the day on Twitter and you only need more than 1000 tweets to get into running.. so If you create content to get viral or trending that could be a very big deal for your brand. That's how your brand grows overnight. Remember not to hurt anyone's sentiments. 

3. Publishing / Billboard:- When your business gets published, it becomes easier for the audience to trust you. Your business earns authenticity and any new visitor to your store could trust you for their first purchase. So go big and start publishing your brand on big billboards, magazines, and OTT platforms. 

Best way to grow faster your social media through content marketing:- There is always a special way to win the heart of your audience. 

1. Ultra personalize:- If you know your potential customer very well then you can customize your content especially for them. It makes them feel more relatable and encourages them to take action. 

2. Ultra Localize:- Most social media give you the option of tagging your location, it means you can target a specific localize audience and that helps in earning more impressions and more conversion.

3. Video & Live streams - Video type of content is always the best content type to get more audience and you can see that every social media is trying to get into more video streams so that they can engage more audient at their platform, so when you use video or live stream on social media you do what platform wants you to do and that give the high growth to your social media account. 

The basic and the most crucial requirements of successful Content marketing:- Check out the below infographic and tick check your content marketing plan if that has everything you need in order to create a successful content marketing campaign.

How does content marketing helps you grow your business even faster:- When you create content on a platform that has millions of active users then something happens and whatever happens it helps you in growing your business. Check the below image and see what every action does to your business.

Content marketing conversion funnel:- A systematic way to publish your content in order to get more sales and more conversion through this amazing sales funnel. 

1. Awareness - Create content to get more and more audience for your business, hence be consistent with your daily publishing efforts. 

2. Engagements - Once you have enough audience, you can create content to make them engage with your brand in order to make them interested. 

3. Call to action/ Sales - With high engagement, you earn the trust of your audience. It's time to divert them into your offer page and create urgency so that they can take action. 

4. Retention - Once you start making more customers and clients you need to keep nurturing them so that they can always come back to buy more from you.

Save the above image and create content accordingly. 

Be resourceful for creating quality content- Don't rush for the quantity of your content, make one single content but quality content that can win the heart of your audience. Below are some resources from where you can have a topic to create content. You will never get enough with the topic and nor do your audience will ever get enough with your content. Keep Publishing content. 

Grow online social media business page:- If you have your business on social media, it's very important to have an online business page where you can engage your customer for more information, service, product, and sales. Below is the information on how you can always grow your online business page through some amazing features and strategies. The most outbreaking platform to have an online business page is always Facebook, it gives you soo many opportunities to grow. 

Today, people look not only for companies whose products are good — they want to consume from companies they like. And one of the best ways to get your target audience to like you is through social media. 

You can generate engagement, which increases the chances of even more people, who might have never heard of your company before, see your posts and interact with you.

Through social media, your company’s followers can be alerted about sales and new products, get to know the people working behind the scenes, get exclusive tutorials and tips about the products and solutions you sell, be shown relevant market data and news, and so on. 

It all depends on where you are and who you’re talking to. 

But peculiarities of each platform aside, social media, in general, is a way for you to connect with your audience on a deeper level, showing what the organization cares about, and creating a strong brand that goes beyond the products themselves.

So now that you know everything about content marketing, go produce some high-quality content for your business and bloom your social media presence to grow your online business. 


Share it to your team and friends and let them grow along. 

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