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The entire agenda of marketing is to find the right crowd to do the rest of the marketing and if you are selling something to everyone, that's not going to work at all.
Some businesses sell their product even before launching it in the market because they know where they can find their leads and how they can turn them into the customer.
In this article, I am not gonna talk about the normal and already known ways of generating leads but I am going to reveal how you can actually get tons of your customers just at the tips of your finger.
You don't have to set a meeting with the entire marketing team or coast a single penny from your wallet on paid campaigns.
Just grab your phone or laptop and start getting your leads as per your daily goals.
Am I Making it too easy to be true?
Not at all. Let's Dive in.
Let's generate the leads for your online business through social media detailed marketing strategies.
1. Finding leads through Twitter's hidden feature
When we talk about social media marketing, we talk about all the social media platforms and how you can actually grow your business by reaching out to more and more people through these Omni channels.
Usually, we create content, impress the platform's algorithms and build a potential business profile to impress our dream customer. But here I am going to talk about the detailed marketing that we can do to get specific leads into our sales funnel.
Twitter is one of the mind-blowing platforms to grow your business. Seriously don't underestimate it at all.
Have you heard of Twitter's advanced search option to find your daily leads?
Advanced Search is available when using Twitter’s web app. you can access it directly by heading to twitter.com/search-advanced. And once you're there, you'll find over a dozen different ways to search, segment, and filter Twitter's huge data of tweets and profiles.
Treat it like it's a huge data of your customer in detail. You can specifically find your customer if you know their traits, habitat, gender, and likes and dislikes.
Usually, we create content, impress the platform's algorithms and build a potential business profile to impress our dream customer. But here I am going to talk about the detailed marketing that we can do to get specific leads into our sales funnel.
Twitter is one of the mind-blowing platforms to grow your business. Seriously don't underestimate it at all.
Have you heard of Twitter's advanced search option to find your daily leads?
Advanced Search is available when using Twitter’s web app. you can access it directly by heading to twitter.com/search-advanced. And once you're there, you'll find over a dozen different ways to search, segment, and filter Twitter's huge data of tweets and profiles.
Treat it like it's a huge data of your customer in detail. You can specifically find your customer if you know their traits, habitat, gender, and likes and dislikes.
Now, Let's jump into finding the leads through Twitter's advanced search feature.
Search 1:- Make your search filter by sentiments
You can type your niche keyword or the keyword you dream customer use to search your business and add emotional values like happy, sad, etc.
And you will find your customers are talking about your (Niche) product and services in their tweets. It means they are either informed about your services or they are already using it. They are your warm customer.
You will find tons of tweets, Not just the user who is doing the tweet is your lead but the people retweeting, liking, and commenting are also your leads. So think about how many potential customers you will get from them.
Note* - Not just any customer - But warm leads.
Search 2:- Use location filter
If your business is online then you would like to reach out to a worldwide audience but a brilliant piece of advice - Start from a specific location near your business location.
A. Search engine connected with you to the nearest audience faster on explorer page.
B. If you promote your services to them, You will be known to them even if they don't know your business very well. Location is the smiliraity to share with your customers if possible.
So narrow down your search location-wise as well.
For example - If something is in trend in particular areas and that is related to your business niche, you would really like to seize that opportunity to generate more leads.
Search 3:- Track down Twitter mentions by username.
There is always a way to take advantage of your customer's already built audience. You can now track down who they are tagging and tweeting to and from whom they are getting queries too.
Just type To: Competitor's name and enter or From: Competitor's name. You will get mind-blowing results.
All people who are raising queries or complimenting your competitor are your warm leads.
Search 4:- Create your own #hashtag
Make sure your business has your own hashtag that helps you in branding your business. Always use it in every tweet.
After a while, once you promote your hashtag everywhere you can now simply type the keyword of your hashtag and take the advantage of all the people who are talking about it.
2. Follow Them:- When you start following them they will get notify and that's how you will get 6 people to follow you back out of 10. Don't start to follow 50 and 100 people altogether.
Don't act like spam. Check out your lead's activities, if they have a tweet in the most recent timing, that's your cue. But still, I will say, don't follow a bunch of people altogether, you might get blocked.
3. Include your URL in the response:- Make sure when your response to them, you include the URL of your gated content in your first tweet response. Most of them would likely to follow the URL and if you have an amazing Opt-in page in exchange for something really valuable, they would like to get enter into your sales funnel.
That's how you close the deal. Search for your leads, be specific and then reach out to them.
Make sure you have a solid business profile that reflects the amazing work of your product, service, and values.
If you have a great social media profile with quality content then whosoever going to visit your profile would love to get connect with you.
Try all these tips now and see the results. Stay connected with me for daily business and marketing updates.
All the very best.
Share this article to any social media platform and stand a chance to win a guide on "building a great marketing plan for your business that brings you tons of profit every time you use it.
Be Resourceful for more tips and strategies - Edtalk
Stay Connected - On IG @minding_my_own_buzz
____________________________________________________________________________________________________________________
Get Access to the digital marketing guide to get experts within a month to start, run, and grow your online business.
And you will find your customers are talking about your (Niche) product and services in their tweets. It means they are either informed about your services or they are already using it. They are your warm customer.
You will find tons of tweets, Not just the user who is doing the tweet is your lead but the people retweeting, liking, and commenting are also your leads. So think about how many potential customers you will get from them.
Note* - Not just any customer - But warm leads.
Search 2:- Use location filter
If your business is online then you would like to reach out to a worldwide audience but a brilliant piece of advice - Start from a specific location near your business location.
A. Search engine connected with you to the nearest audience faster on explorer page.
B. If you promote your services to them, You will be known to them even if they don't know your business very well. Location is the smiliraity to share with your customers if possible.
So narrow down your search location-wise as well.
For example - If something is in trend in particular areas and that is related to your business niche, you would really like to seize that opportunity to generate more leads.
Search 3:- Track down Twitter mentions by username.
There is always a way to take advantage of your customer's already built audience. You can now track down who they are tagging and tweeting to and from whom they are getting queries too.
Just type To: Competitor's name and enter or From: Competitor's name. You will get mind-blowing results.
All people who are raising queries or complimenting your competitor are your warm leads.
Search 4:- Create your own #hashtag
Make sure your business has your own hashtag that helps you in branding your business. Always use it in every tweet.
After a while, once you promote your hashtag everywhere you can now simply type the keyword of your hashtag and take the advantage of all the people who are talking about it.
It's Time To Get Engage with your leads
After every search when you will find your lead you can respond to them in order to hook them to your profile or sales funnel. Here's how,
1. Response to their tweet:- If they are talking about any query or giving advice, and providing feedback, you can respond to them in order to enlighten their tweet in such a way that they can feel happy about it. Always remember, you don't sell your product, you sell your customer's emotions to them. That's what matters.
So respond in a very smart way to get them to connect back to you.
1. Response to their tweet:- If they are talking about any query or giving advice, and providing feedback, you can respond to them in order to enlighten their tweet in such a way that they can feel happy about it. Always remember, you don't sell your product, you sell your customer's emotions to them. That's what matters.
So respond in a very smart way to get them to connect back to you.
2. Follow Them:- When you start following them they will get notify and that's how you will get 6 people to follow you back out of 10. Don't start to follow 50 and 100 people altogether.
Don't act like spam. Check out your lead's activities, if they have a tweet in the most recent timing, that's your cue. But still, I will say, don't follow a bunch of people altogether, you might get blocked.
3. Include your URL in the response:- Make sure when your response to them, you include the URL of your gated content in your first tweet response. Most of them would likely to follow the URL and if you have an amazing Opt-in page in exchange for something really valuable, they would like to get enter into your sales funnel.
That's how you close the deal. Search for your leads, be specific and then reach out to them.
Make sure you have a solid business profile that reflects the amazing work of your product, service, and values.
If you have a great social media profile with quality content then whosoever going to visit your profile would love to get connect with you.
Try all these tips now and see the results. Stay connected with me for daily business and marketing updates.
All the very best.
Share this article to any social media platform and stand a chance to win a guide on "building a great marketing plan for your business that brings you tons of profit every time you use it.
Be Resourceful for more tips and strategies - Edtalk
Stay Connected - On IG @minding_my_own_buzz
____________________________________________________________________________________________________________________
Get Access to the digital marketing guide to get experts within a month to start, run, and grow your online business.
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