2021 Social Media Marketing - Expectation Vs Reality

Over the past few years, social media marketing has become such a huge platform for all online businesses to grow in the fastest way possible. When we talk about business it gives us the image of the customer & sales growth and in fact, both things are actively happening over social media platforms these days. 

But when some business and marketing strategy turns out to be a big factor in the success of making more client & customer, it never remains the exclusive news. Every marketer in every business tried to master that strategy to gain more benefits and that's how the competition begins. 

When any successful strategy becomes common in the business industry, it leads to more competition and more competition leads to more experiments and testing to create even better results and when experiments happen in multiple folds, it creates confusion for new marketers and entrepreneurs to apply one and get successful successfully.  

So that's why in this article, we will talk about social media marketing expectation vs reality because that's how I am going to make a clear vision for you if you are likely to get into business and marketing through social media ever. Here's for the bitter truth. 

Social Media Marketing 2021 

The year 2020 was the biggest learning slop to being digitally connected to people around the world in every business industry. When the economy was crashing all around the world, only online businesses were doing absolutely fine. 

Though the circumstances are quite similar in 2021 as well, All the businesses are really prepared with their every marketing strategies to reach out to more and more customers online through every trending social media platform at the moment. 

So if you own even a little space on any of the social media platforms, it's the right time to grow your account with more fan following of your work, so that you can monetize the most out of it. 

Social media has become one of the greatest sources of being empowered with the thing you love to do and raise your passion as your profession even if it is through starting a business online or building your social empire. In every way, if you nail every social media marketing strategies to grow your fan following, you can really monetize your social media somehow. 

So the benefit of social media marketing is not limited to only businesses and entrepreneurs, it's a whole new world where everybody has an equal opportunity to create and grow.

Now that we are very clear about how important it is to be available online to connect with a worldwide audience, it's time to learn about what we could expect vs what actually means to happen if you are going down with the idea of creating your own online social empire.

Social Media Marketing - Expectation Vs Reality 

Expectation:- Getting rich quick !!
Reality:- It's a slow and steady growth that will make you reap all the benefits of monetizing your time and content !!

The image other people like influencers and entrepreneurs create in your mind is to make money out of it as quick as possible is a false way to get into any of the social media business and marketing. 
Don't aim to make more money, work in such a way that you make people throw their money willingly over your content.

It's not a quick process even if you buy all the traffic in the world, if you don't have the right kind of content for the right type of people in need, only then you can actually grow solid for a very very long time.

There are some techniques in the social media marketing strategies that let you target the right type of audience. The kind of audience that seeks your content and eagerly waiting for you to help them out.

So if you focus on the long term instead of quick gate aways, you can actually get successful for a very long time for sure and once you master the art of reaching out to the right type of people, you can create your success from time to time with increasing revenue through social media platforms. 

Conclusion:- Sure people get rich over the internet but there is tons of hard work behind their one successful moment, so don't compare your day one to someone's day 1000 to get you daydreaming about how quick you can get it. It's always a slow and steady process. 

Expectation:- Creating and publishing quality content 2 to 3 times a week will do it.
Reality:- In order to get success, you really need to post 2 to 3 times a day.

There is no way that you can pull out a great success if you are not posting on daily basis. It's not me saying it, it's how the algorithm works. Every social media platform has this one goal and that is to show up great content that people love and get engage with. So if you are not posting consistently, social media will not choose your profile to push ahead to get more views. 

Be consistent till your fan base account reaches at least above 15 k. That's the only way to create a social media profile that gets friendly with the social media platform's algorithm and that's when your profile will show up in front of more and more people every day.

Conclusion:- Make tons of quality content and post it daily. 

Expectation:- Growing organically into massive followers.
Reality:- Not gonna happen.

Growing organically sounds soo great, I love it too. It's part of my social media strategies but if you are shooting out for great success with your social media profile in order to monetize your time and effort, You have to get into paid ways of getting more potential traffic. 

There is only one way to have amazing growth on social media organically and that is getting viral, if you can pull out any viral trend of your own, you can actually grow fast and grow all free. 

Otherwise, you may wish to grow organically and you can, but count your 2 to 3 years in tons of grinding for your content, and maybe then you can reach out to 2k to 10k followers window span. 

Conclusion:- Use paid ways to get traffic and convert it into your followers. The organic way of growing is old school. If you can have a 500$ ticket to reach out to mine of gold, would you like to go there all walking?  

Expectation:- Can publish the same content on every social media platform.
Reality:- Not gonna help. There is a reason that people use different social media platforms altogether.

There is a purpose for every social media platform, like Instagram for photos, Twitter for quotes, and tik tok for short entertaining videos, etc. So if you gonna post the same content on every platform, you will not grow at all. 

There are different formats of creating content on every social media platform that supports their algorithm. If your content does not fall into their algorithm, you are not gonna grow at all. 

Conclusion:- Create different content on different platforms. Bonus tip - Choose one platform at a time and build your social capital there first. 

Expectation:- Faking your success behind your content will get you more customers.
Reality:- If you are not an expert in your own niche, you will get caught easily. 

When a customer spread the news about your great service or product to their family and friend, that's great but if for once your customer gets to know about your fake ways of trapping new people into your service and product selling business, their one nasty comment on your profile can destroy your whole effort and hard work. 

Don't waste your time and effort protecting your fake reputation instead build real followers around your real-life experience in life. there are soo many people, who are struggling like you struggling and if you choose to share your experience on social media, people are going to relate with you and that's how you create your own community over the internet. 

People who love you and trust you are the people who will help you grow in the future.
So be genuinely there for people. 

Conclusion:-  be authentic cause being fake can harm you more. 

Expectation :- Building massive followers will give you success. 
Reality :- 100 real fans will be the reason of your success than 1000 inactive followers. 

Don't fall for massive numbers.nIt not gonna benefit you at all. It's like you can gather those followers to show off but you know reality is different. 
There are so many accounts of social media that have massive followings but still, they are not doing good.

Fan base marketing is everything. That's why celebrities do the commercial because businesses & brands know that their fan will buy the product even out of their need. That's the power of fan base marketing. so create few fans than making 1000 followers. 

Conclusion:-  Don't go for followers, make fans of your work. 

So I hope this article made your vision clear on how to use social media marketing in the right way and if that so, let me know in a comment and share this article further to clear the myths of social media.