How To Grow Any Business With Almost No Money Spent On Marketing

There is no business plan that does not have the marketing strategies in it, however having no investment plan in marketing is not new to most of the industries. 

Dropbox, Hotmail, Eventbrite, Mailbox, and Snapchat famously acquired millions of users with almost no money spent on marketing. Their secret? Building virality into their product.

You can always observe the fact that if something goes viral, it never falls into paid marketing campaigns.
Even though viral marketing strategies stay in the market only for while but the impact it makes, brings a whole new meaning to the business and its future success. 

A startup’s ability to go viral depends on two variables: time, and the ‘viral coefficient’ i.e. the number of new users each user generates. More like a chain reaction or can say snowfall effect.

How do you embed marketing into your product?

Every startup is unique, so I won’t discuss tactical methods in great detail. There are two broad strategies I’d recommend, though: The first is to build a product worth recommending. If every single user recommends two new users, you have exponential growth.

The easiest method of measuring a user’s likelihood to recommend your startup is by using the Net Promote Score, a simple test where you ask users “on a scale of 1-10, how likely are you to recommend our product to a friend?” If the aggregate score is above 9.0, you will likely achieve exponential growth.

The second strategy is to align your ‘growth hack’ with the channel(s) that your ideal customers use to learn about your product. A place or platform where your potential customer hangout to get more information about the same. 

Now, let's talk about all those strategies through which you can market your product without spending any money on paid campaigns.

Although, almost every business willingly spends tons of money on paid marketing campaigns, but what % of businesses actually get great results out of it? 

Because most of the businesses lose a lot of money before they even start to make any sales out of them. 

It's not about what they do, it's about how they do it. 

Before starting on to any strategies let me clear this one thing out, I personally believe that the paid marketing makes it easy for your business to show up in front of more audience, It's just that if you know how to make the conversion, from a visitor to a customer, that's the real success of your business.

Marketing strategies for the best organic growth of your business.

1. Conversion Rate Optimisation: Increase your signups with split-test experiments

Conversion rate optimization (CRO) is the science behind understanding why your visitors are not ‘converting’ into customers, and then improving your messaging or value proposition to increase this rate of conversions. Contrary to popular belief, it does not start with running A/B experiments; it starts with understanding your visitors and their objections.

The fastest way to understand why potential customers are not converting is to ask them.
The first thing I’d recommend is focusing on the areas with the most leverage. Focus on your headlines, call to action, and lead capture forms.

2. Diffusion of Innovation: Targeting Early Adopters

Many inexperienced marketers make the mistake of targeting the mass market too soon. The reason this rarely works is that the majority of people resist change, and are not receptive to products/services that are not already recommended by early adopters.

So always target a specific small group of audience and once you make any progress in their start taking feedback and push your the customer to spread the word about your business and service so that slowly you can move your targeting to the bigger group of people. 


3. Video: Leveraging the second largest search engine in the World

We rarely think of YouTube as a search engine, but with over 50,000,000 searches made on YouTube every day, that’s effectively what it is. Using YouTube Traffic Estimator, we can see exactly how many searches are made for different queries every month.

Let’s say your startup offers time management solutions. A quick search on YouTube for videos on productivity reveals that many 3-minute videos have over 50,000 views – some have over 1,000,000.

The benefit of incorporating video into your search strategy is that YouTube, and other video hosting sites, are considerably less competitive than Google. Interestingly, Google are also featuring more and more videos in their universal search results, making it a powerful method of ranking in Google in itself.

4. Content Marketing: Infographics, Videos, Case Studies, White Papers, and more

When it comes to digital marketing, I like to think about what will work in two years' time. I don’t believe content marketing will be the future, but I do think that content-based online PR will be.

I think the overlap between creating exceptional content and relationship-based PR will be what the best digital marketers will focus on a few years from now.

You must need to utilize the best content template running viral on all social media platforms. You have to create content for a specific purpose and for specific platforms. Such as Twitter, Pinterest, and Instagram, each of these platforms demand different forms of content representation. You better get on board with it.  

5. Building a Presence on Twitter, Facebook, Google+, and other social networks

Like email marketing, social networks provide a great opportunity to launch content and drive potential customers to your service, but there’s far more to it than broadcasting your agenda. Social networks provide a great opportunity to gather feedback, build relationships, and add credibility to your service.

While a guide on social media is far beyond the scope of this guide, here are a few important points to consider in your social strategy.

Know why you’re using it

Because of the ever-increasing number of social networks, and the endless possibilities of what you can do within social media, it’s important to know why you’re using social media from the outset.

You can have multiple reasons. Quantity is not the issue, clarity is.

Ultimately, retweets, likes, +1s, and shares are meaningless. Your core business goals are what matter: user signups, retention, revenue, customer lifetime value, user satisfaction etc. Social media becomes valuable when you connect the two together. When you use Twitter to leverage PR opportunities, Facebook to increase the number of monetizable eyeballs, or Google+ to increase search rankings, that’s when social media has a tangible value.

Know what works

I spend a lot of time in the entertainment industry understanding what content is the most shareable. While it’s good to confirm these things with data, often it just takes a few hours of research to understand what people talk about in your niche. So many companies publish crap that no one in their right mind would have a conversation about – don’t fall into that trap. Start by knowing what sparks conversations in your niche.

Lead with content

We manage a decent number of social media strategies at Venture Harbour, and if I can sum up what differentiates the clients who are successful using social media from those who are less so, it’s having a content-centric strategy.

What I mean by this is that by having a regular stream of interesting content being created and shared within your social networks, the amount and depth of engagement seem to naturally grow and compound. It stops you from using social media for the sake of using social media and instead focuses on using it as a means to a more valuable end.



 Conclusion:- 

1. Always think about the creative viral effects.
2. Work on your sales copy to improve conversion rate.
3. Survey as much as you can do to collect feedback.
4. Start by targeting a small group of people.
5. Focus on creating a chain reaction. 
6. Optimise every form of content. 
7. Make your social media your best marketing tool.


Save and share this guide for its best use. 

______________________________________________________________________________________________________________________

Here's to be resourceful 

Does Taking Loan For Business Worth It? The Right Mindset To Start Your Business Venture

A perfect business plan to use for your new business idea or startup

How to run a million dollar business without any website in 2021


______________________________________________________________________________________________________________________


Free Guides 

 Download Now