6 keys to write a perfect sales copy for high conversions

Six principles to write perfect sales copy

If your advertisement is not performing really well then don't worry you are in the right place. The first thing you need to do is, check the matrics of your previous ad. Note down the factor where your ad didn't perform well. 

I will not waste your time, this particular blog is all about making your sales copy perfect to close the deal. Meaning you can check it out these 6 principles on writing sales-copy if your advertisement getting a lot of impressions but not making that much conversion. It means your ad is reaching out to people but not making the buyer to take action.

So let's start on how you can improve your sales copy and make them ready to perform. 

We know some psychological factors on which buyers react automatically. If you haven't checked this blog, must go through it, you will find some amazing ideas for your next sales copy, anyways, I was informing you that these six principles are completely based on the integration of psychological factors and Some common sense that we encounter daily but never focus on their advantage.

Today we will discuss them in-depth and we will find out how they play a very vital role in our sales copy and what impact they make to buyer behavior towards our service or product.  

Here we go

1. Simplicity:- Don't make your sales copy heavy to read and messy to even go through it. Keep it simple and I am talking about the headline here the most. I have seen a lot of people write these huge headlines with the mysterious hidden sentiment but people don't give a damn about your sales copy if you try to play with them. See everybody want to save their time, so they everything upfront. They don't want to go through your entire advertisement and know in the end what it is all about.  Let me make it simple for you. Let's take an example: If you watch the news or read the newspaper, you will see that their headline starts with the core news and then you create your interest in that news and read out entire articles. If you are switching the channels on TV and you hear the headline on one of the news channels, you stop then and there to hear the entire news. Because this is how human nature works, they need what they want upfront.

So start writing headlines with your core content. example:- Be an expert in digital marketing in 7days, It sounds good but you know what sounds bad this, Do you know how you can be an expert in digital marketing just in few days. 

It should be a one-liner or one statement that blows the reader's mind and makes them go through your entire sales copy. learn this tactic from news channels and practice it until you nailed it.


2. Unexpectedness:- What is usual is usual and it's boring, so unexpected factors create curiosity among the audience. It makes there interest in the content. example:- It is the favorite app of a world-famous actor ......... or This book is free of cost and you only need to cover the delivery charges. Something like that, or more creative but unexpected. Practice until you write a great unexpected factor for your business. 


3. Concreteness:- You really need to remember this one thing, when you are writing, somebody is reading so make sure they visualize what you are writing. Must explain the idea in terms of human action. Make their vision and create the images in their head.  like:- hey do you find it difficult to find your TV remote when you need to watch something special in urgency, well worry not here is our app through which you can connect your phone to your tv in few steps and you good to go. Well nobody loses their phone these days so give yourself one more reason to love your phone even more.  

Let them imagine what you are writing. 

 4. Credibility:- Provide value upfront. Give them an offer that they can not resist or give something away for free. Let them know that your business is legit and why other people are loving it. 
Use offers like "Try before buy", "Order free samples"
, "Here's your complimentary pre-gift voucher" or "30 days money-back guarantee" etc. When people buy from you, make them feel like they are investing their money for good. Don't let them feel that they are losing their money. Tell them that it's the easy return policy and their money-back guarantee if they don't satisfy. These are the words which buyer are looking for before making a purchase so make sure you use them. It will help you to make buyer take action on your sales ad. 

5. Emotion:- Use the emotional factor for sure, because if they don't have a need, they must need to feel the need. Make them feel something. Write something which can attache their emotions to your product. like for example, "you are one of the few people who are getting this offer if you don't avail this offer now it might get waste. so make sure you avail of this one time offer which is specially designed for you". 

6. Stories:- Now you need to integrate all the above factors and narrate the story around it, using A.I.D.A formula. If you don't know about it. Must read about it. Now the story is a thing that people relate to. I don't think anybody can sell anything without creating any story around it, off-course unless the customer comes to you to buy something directly out of need. Stories are the power through which people are getting millionaires just because they know the art of narrating powerful story around their services. 

So use the most of it.

Practice your perfect copy until it surprises you because the more you practice the more you are going to write the best copy which will work for you on auto-pilot mode. 

With these strategies, you can make anything sell.
All you need is practice. 

Hope you like this information and it may help you with your business but if you are not long blog reader, you can always follow my marketing page on Instagram - "Minding_My_Own_Buzz"
Here you will get keynotes of all my marketing strategies through which you can learn and improve many things into your day to day life. 

Check out my other articles about business and marketing - ritunegiedtalk.blogspot.com  

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