- Get link
- X
- Other Apps
There are businesses that spend their whole fortune on bringing the traffic to their website but couldn't able to get 10% of the expected sales.
Do you know why??
You may be having the best marketing team or the amazing traffic-bringing strategy but if you're not using copywriting on your landing pages, the traffic will not convert into sales as it should.
Copywriting is a technique that hooks your audience into your offer and makes them take action instantly.
When you write what's already in your customer's mind, you tend to make sales in advance.
No matter if it's your ad copy, landing page, and email campaign, you can use copywriting to hook your potential customer into making a purchase.
What happens when you use copywriting on your landing page?
1. You unlock the power of converting a click into a customer.
2. You tend to make more conversions in sales, email sign-up, and online surveys.
3. With persuasive writing you can close more high-income deals.
4. Copywriting helps you read the customer's mind and craft a perfect offer for them.
5 Landing pages with copywriting tend to close 220% more deals whereas landing pages with content writing close 45-50% of deals.
At the end of this article, you will learn
- To craft a high-converting landing page.
- How to be good at writing a headline that gets 100% of clicks from potential customers.
- How to right bullet points that remove all the basic sales obstacles for customers.
- To craft a high-converting landing page.
- How to be good at writing a headline that gets 100% of clicks from potential customers.
- How to right bullet points that remove all the basic sales obstacles for customers.
- How to create a perfect "call to action button" that help them make their purchasing decision.
There are these three stages in every high-converting landing page
1. Hook
2. Engage
3. Sale
Hook - This is when you grab the attention of your customer, client, and prospect. You create content, marketing campaigns, video content, create paid advertising, and all these things just to grab the attention of your potential customer. And trust me there are so many businesses out there who are spending a lot of their money on paid advertisement but still get no results because after getting the prospect hooked, they do nothing specific to make them stay.
Engage - It happens when you grab their attention and indulge them in your sales copy. When your content makes them do something about it. When your prospect saves, shares, and takes action that's where your content really engages them.
Sale - When any prospect gets hooked, engaged, and finally takes action in order to purchase your product or service, that's the bottom of your funnel. You finally closed the deal.
Let's start with making a perfect hook for your landing page.
6 secret formulas to create a hot headline to get more clients hooked to your sales copy.
Secret Number1:- "How To" Style Headline
A headline that triggers the desired result for your audience. Most of the people who hooked through the HOW TO headline are known as hot traffic, meaning - prospects who are ready to close the deal. They come at the bottom of any sales funnel because they are looking for a solution.
For example:- How to + Desire Result
- How to lose fat in less than three weeks?
- How to be the smartest in the room?
- How to earn 6 figure income in a month?
You see, people are looking for a solution and hence they are more likely to click on your landing page to read further about what you have to say about the offer.
Secret Number2:- "Secret To" Style Headline
When you add the word secret in your headline with the solution of their pain point, a prospect will 100% click on your landing page to know more about it.
For example- Secret to + Solution of their problem
- Secret to learn Spanish in less than two weeks.
- Secret to losing weight without compromising with your food
- Secret to score 100% in any exam like a pro.
- Secret to make the royal family dishes at home.
Once a prospect sees that you know how to solve their problem, they gonna hook with your headline 101%.
A numeric value triggers a human brain more faster than a text written at the beginning of the sentence.
It's human psychology, when you get to know that there are 5 key points to a document you will tend to read it more than a document with a text headline that had no definite value.
For Example:- Top 5 + Solutions of problem
- Top 10 ways to do your marketing in a profitable way.
- 5 key solutions to avoid major injuries during workouts.
- 7 secrets to creating a healthy lifestyle
- Best 5 movies that help you get motivated to live a happy lifestyle.
Secret Number4:- "Right........Wrong" Style Headline
Break their belief system and give them a shock to do it in an easier way. It will trigger their guards and they will definitely desire to know what you're offering.
For Example:- You think the best way to do _____________ Is __________ Right?.......Wrong! + Here's why.
- You think the keto diet plan is the best way to lose weight, Right?.....WRONG! Here's why.....
- You think 6 to7 figure income will make you rich, Right?....... Wrong! Here's why......
- To get a job in big companies like apple, amazon, and google, you must need to have a degree right?.....WRONG! Here's why....
Secret Number5:- "What Never to" Style Headline
When you tell people what not to do with their pain point, your prospects will take it as a warning and they will be so damn curious to know why and hence they will be hooked by the headline of your sales copy.
For Example:- What never to do + when you
- Are you trying to lose weight? Here's what never to do when deciding to go on a diet plan.
- Looking for an online income opportunity? Here's what never to do when it comes to trusting online sources.
- Here's what never to do when planning a tour in any country.
Secret Number5:- "If.......Then" Style Headline
First trigger their problem, situation, and pain point with if, and then provide the solution in the same sentence.
For Example:- If ___Problem_____ Then____Solution_______
- 7 secrets to creating a healthy lifestyle
- Best 5 movies that help you get motivated to live a happy lifestyle.
Secret Number4:- "Right........Wrong" Style Headline
Break their belief system and give them a shock to do it in an easier way. It will trigger their guards and they will definitely desire to know what you're offering.
For Example:- You think the best way to do _____________ Is __________ Right?.......Wrong! + Here's why.
- You think the keto diet plan is the best way to lose weight, Right?.....WRONG! Here's why.....
- You think 6 to7 figure income will make you rich, Right?....... Wrong! Here's why......
- To get a job in big companies like apple, amazon, and google, you must need to have a degree right?.....WRONG! Here's why....
Secret Number5:- "What Never to" Style Headline
When you tell people what not to do with their pain point, your prospects will take it as a warning and they will be so damn curious to know why and hence they will be hooked by the headline of your sales copy.
For Example:- What never to do + when you
- Are you trying to lose weight? Here's what never to do when deciding to go on a diet plan.
- Looking for an online income opportunity? Here's what never to do when it comes to trusting online sources.
- Here's what never to do when planning a tour in any country.
Secret Number5:- "If.......Then" Style Headline
First trigger their problem, situation, and pain point with if, and then provide the solution in the same sentence.
For Example:- If ___Problem_____ Then____Solution_______
- If you have trouble learning Spanish online then here's our masterclass for you.
- If you need to lose weight in 7 days then this guide will help you for sure.
- If you want to quit your 9 to 5 job then here's how you secure your income goals
Secret Number6:- "Without" Style Headline
Everybody wants to gain something without putting any effort into it. It's human nature, if we will find a short way out we will definitely ignore the long way to reach anywhere. Without headline is a very powerful headline with which you can trigger your prospect's desire with the pleasure of doing nothing.
For Example:- Desire + without + hard work
- Lose weight without going to the gym or getting into an intense exercise routine.
- Earn quality backlinks for your website without begging from anyone.
- Get 1000 subscribers without any paid campaigns.
Now you know the secret of hooking potential customers into your sales copy. The first stage of your goal is complete, now you can create an ad, blog, or youtube video, and it will not be hard for you to get your client hooked with your content as your headline will be extraordinary.
- If you need to lose weight in 7 days then this guide will help you for sure.
- If you want to quit your 9 to 5 job then here's how you secure your income goals
Secret Number6:- "Without" Style Headline
Everybody wants to gain something without putting any effort into it. It's human nature, if we will find a short way out we will definitely ignore the long way to reach anywhere. Without headline is a very powerful headline with which you can trigger your prospect's desire with the pleasure of doing nothing.
For Example:- Desire + without + hard work
- Lose weight without going to the gym or getting into an intense exercise routine.
- Earn quality backlinks for your website without begging from anyone.
- Get 1000 subscribers without any paid campaigns.
Now you know the secret of hooking potential customers into your sales copy. The first stage of your goal is complete, now you can create an ad, blog, or youtube video, and it will not be hard for you to get your client hooked with your content as your headline will be extraordinary.
The Next Stage Is To Engage the Prospective With Your Offer.
There are two ways of engaging prospects in your sales copy:-
1. Bullet Points + Feedback (Social Proof)
1. Bullet Points + Feedback (Social Proof)
2. Story Telling + Feedbacks(Social Proof)
Bullet Points
Bullet Points
I’m going to show you how you can use bullets in your landing page copy that get those lazy prospects to TAKE ACTION.
Before we get to that though, here’s why bullets are an important essential part of sales copy that hasn’t been given their due respect.
Bullets are much more than a way to break up the copy… but most people are UNDERutilizing them. They’re missing out on an opportunity to make more sales, increase transaction size, and hammer sleepyheaded prospects over the head with benefits.
- They make the reading process easier and INCREASE READERSHIP. There really is no other way to convey so much information in a small area without overwhelming the eye with paragraph text.
- They are “eye candy” for your prospects. They provide a way for you to cosmetically enhance specific text simply by putting it in bullet formatting so the skimmer’s eye will have a reason to dig in and read every word of the entire marketing piece, and better convey the point, the benefits, and the offer,
- Best of all, they give you a chance to highlight the benefits of your product or service with a “one-two” punch (a concept taught by Bill Glazer) that’ll make them irresistible.
But how to really decide what to put in the bullet point?
You must be thinking that writing bullet points would be some tough nuts to crack but let me show you how simple it is.
There is no rocket science, but some logic and human psychology.
Turn the feature of your product into benefits and make them into bullet points. Customer doesn't care how many features your product has but how many benefits they are getting.
For example:-
But how to really decide what to put in the bullet point?
You must be thinking that writing bullet points would be some tough nuts to crack but let me show you how simple it is.
There is no rocket science, but some logic and human psychology.
Turn the feature of your product into benefits and make them into bullet points. Customer doesn't care how many features your product has but how many benefits they are getting.
For example:-
Basically, everything that they are getting from your product or service.
Moreover, adding social proof like feedback and reviews of your product or service just below your bullet points will lead to close more deals much faster.
Collect as much feedback as you can get and use them to win the trust of your prospect.
Story Telling
Moreover, adding social proof like feedback and reviews of your product or service just below your bullet points will lead to close more deals much faster.
Collect as much feedback as you can get and use them to win the trust of your prospect.
Story Telling
You may have heard about the value of storytelling in sales & marketing and how much value it brings up to any brand but not everyone gets a master's in the art of storytelling.
So if you are someone who is good at everything else but not in storytelling, I'm going to share some golden rules of storytelling with you and you can use them to practice storytelling so that you can add one more skill to your resume.
Golden Rules of storytelling:-
So if you are someone who is good at everything else but not in storytelling, I'm going to share some golden rules of storytelling with you and you can use them to practice storytelling so that you can add one more skill to your resume.
Golden Rules of storytelling:-
1. Agitate - When you know what your audience's or customer's pain points or problems are, you can use them to create your whole story in a way that is relevant to them as if it's real.
Create a scenario with that problem and magnify its cons in your life and how it troubled you for a particular period of time till you found the solution and BOOOM, tell them how your life changed since then.
2. Use Empathy Statment- Start by taking their approval on the problem that they are having and provide them the validation of the value they have been compromising due to lack of solution and show empathy with them.
Create a scenario with that problem and magnify its cons in your life and how it troubled you for a particular period of time till you found the solution and BOOOM, tell them how your life changed since then.
2. Use Empathy Statment- Start by taking their approval on the problem that they are having and provide them the validation of the value they have been compromising due to lack of solution and show empathy with them.
For Example:- Have you noticed, Economy is constantly falling down and people are losing more jobs than ever? and somehow you all are afraid if inside. It's not your imagination but it's real & it has nothing to do with you, It's Totally not your fault. NOW Give them the solution.
You see how I console their problem and gave them validation. That's what you need to practice a lot. So they can relate and stay engaged with your copy.
3. Time & Place - To make your story more relevant, use time and place so that it seems more authentic especially when you know the most common location of your customer. It helps in building up the imagination of the prospect and leads your prospect to move further.
You see how I console their problem and gave them validation. That's what you need to practice a lot. So they can relate and stay engaged with your copy.
3. Time & Place - To make your story more relevant, use time and place so that it seems more authentic especially when you know the most common location of your customer. It helps in building up the imagination of the prospect and leads your prospect to move further.
4. Use Goals & Conflict - When you know the pain point of your prospect, you will obviously know their goal. Now one way was to use their paint point and this way is about using their goals and desire.
Exasasgrate their goals and desire as if it once was yours and create conflict about getting a solution at the right time and place. And then provide the solution. It works the best.
Exasasgrate their goals and desire as if it once was yours and create conflict about getting a solution at the right time and place. And then provide the solution. It works the best.
5. Resolution and motivation - Once you get into the zone of providing the solution, use resolution, and motivation to boost their enthusiasm about their desire and convince them to take action now. The more they get motivated, the more likely they gonna take action.
So keep these 5 golden rules in mind and keep practicing storytelling for better results.
Either use bullet points or storytelling, you need to make sure you trigger their interest in your product and they stay till the end of your sales copy.
So keep these 5 golden rules in mind and keep practicing storytelling for better results.
Either use bullet points or storytelling, you need to make sure you trigger their interest in your product and they stay till the end of your sales copy.
Last But Not Least "CALL TO ACTION"
A call to action also referred to as a CTA, is a digital marketing strategy to get website visitors to take the desired action—like buying a product or subscribing to a newsletter. A CTA is a short piece of content that directs an online audience to click a link. When they do, they arrive at a landing page where they can learn more about the brand and make a purchase. CTAs often appears as a pop-up box, banner, or call-to-action button on a website.
5 Tips for Writing an Enticing Call to Action
The best call to action is one that is concise, catchy, and gets the audience to click over to your website. Here are six elements to include in your CTA strategy:
1. Start with an imperative. The whole reason behind a call to action is to convince a person to do something. Start strong. Use authoritative language and action verbs that direct people, like “shop,” “join,” or “click.”
2. Make it low risk. A good CTA promotes a high value yet is low risk for your audience. Employ a zero-pressure approach. Let your audience know that they are simply finding out more without committing to anything.
3. Use persuasive writing skills. Copywriters often craft a good call to action by using persuasive language. Use words that persuade people to follow your direction. Keep your CTA copy concise to build intrigue and make your audience want to learn more. Create a value proposition—create an incentive that benefits people, like saving money or lower rates.
4. Create a sense of urgency. “Shop this limited-time offer before it’s too late!” Some of the best CTAs create a sense of urgency in their message. Using a ticking clock with a promotion creates FOMO—fear of missing out—and is an effective marketing tactic.
5. Make it pop off the page. A perfect call to action is a combination of persuasive language and a great design. Create an area of white space around the CTA button and use brighter colors. Make it stand out and catch your audience’s eye.
So the final landing page model is -
So the final landing page model is -
Irresistible Hooking Headline
|
|
|
|
Engaging Bullet Point Or Story Telling
|
|
|
|
Social Proofs And Feedback
|
|
|
|
|
Call To Action Button
For Example:-
For Example:-
Now you are all set to create your high-converting landing page to make more sales. If you are putting copywriting techniques in every step of your sales copy then there is no way that you could lose a lead by any chance.
But if you still wanna learn more about copywriting techniques and how you can actually generate 1000% more revenue for your business without investing much in paid ads then you must need to get this guide.
Have a look:-
Click on any of the images to download your copywriting guide.
Save & Share this guide with your team or bookmark it for anytime access.
Do let me know your suggestion in the comment and I wish you the best level of productivity in your business.
Learn more about the guide:- Copywriting - Write To Make Sales. A guide to mastering the art of selling things with the right words & psychological strategies
Click on any of the images to download your copywriting guide.
Save & Share this guide with your team or bookmark it for anytime access.
Do let me know your suggestion in the comment and I wish you the best level of productivity in your business.
Learn more about the guide:- Copywriting - Write To Make Sales. A guide to mastering the art of selling things with the right words & psychological strategies
Comments
Post a Comment