Copywriting: The best copywriting guide to clear all your doubts in 2023

 Let's get started with some amazing facts about copywriting and copywriters:- 

Here are Top 5 Things you should know about copywriting:- 

1. Copywriters are not born skilled in writing:- 8 out of 10 copywriters are known to be not professional writers. Because copywriting is not about perfect writing, it's more about knowing human psychology and doing a lot's research to write a particular piece of sales copy. The most time-consuming part of copywriting isn’t the writing; it’s the research.

2. As a copywriter, you get to take on more than a single role. You are a writer, poet, songwriter, storyteller, screenwriter, inventor, scientist, researcher, carpenter, soldering specialist, sommelier, graffiti artist, photographer, art director, designer, singer, dancer, drinker, thinker, pickup line specialist, novelist, teacher, doctor, nutritionist and anything else you can think of. It’s never the “same-old, same-old.”

3. Copywriters are results-driven, just as much as CEOs. That’s because our clients are only happy if our writing gets them sales and lots of them. It makes copywriters different because we have to be driven, just like our clients. We also have to keep up with all of the latest marketing trends, platforms, and even financial trends.

4. Copywriters bring in SERIOUS money. Copy is critical to sales. Social media can help with brand awareness and it can drive some traffic, but to sell big numbers of a product that’s not something you really need — especially one that costs $79 — you may need 2,000 to 3,000 words of copy on a web page. One of my clients reported that my new copy generated a 64% increase in conversions. Another reported an average open rate of 45.1% and a 14% click-through rate for my email campaigns. Copywriting is certainly the key factor in these results.

5. You Don’t Need A Degree In Writing To Be An Expert In Copywriting. There is hardly any university that offers a degree in copywriting. Most freelance writers educate themselves by reading books, writing regularly, and using AI software to perfect their writing skills. There is no need for a degree in writing.

How To Write To Make More Conversions With Copywriting:- 

The magic of copywriting brings you more money in your pocket. With these amazing tips, You'll be on your way to writing the best conversational sales copy you could imagine.

Here's a proven format to use my formula:- 

Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or, if you’re simply a business owner hoping to boost a marketing campaign – you can improve your existing conversion rate by 113%, or even more, with the power of good copy.

Here are Top 5 proven copywriting strategies to make more conversion with copywriting:- 

1. Map Your Audience Personas:- Learn and research everything about your dream customers. You should know their needs, habit, and buying nature on your tongue. Once you know their exact character - you can write to them directly and when it will reach out to them, your sales copy will connect with them. It will be more relatable to them and therefore - they will take action to your offer.

2. Leverage Persuasive Hacks:- What factors influence your customers to say yes? That’s what persuasion is all about and it’s always a challenge. Instead of struggling to convert your readers into customers, try to get into their heads and write what they want to read. Once you get clear with step 1 above then this point will make complete sense to you, You should know what's going in their mind about your offer. Pre-clear all the sales obstacles in your sales copy and make your customer take action. 

3. Write Headline That Hooks:- It all starts with the headline, no matter what you're writing, you always need a headline that is stuck in their mind, that grabs their attention in less than 5 seconds. You might get 8 out of 10 people to read your headline, but only two will read further – less if your headline is sub-par. The headline is the key action driver for your content. It should be designed to persuade each of your readers to read the rest of your article. So work really hard on headlines.


4. Leverage the AIDA Strategy:- 

A  –  Attract Attention 

I   –  Trigger Interest 

D –  Create a strong Desire 

A –  Call to Action 

Attract Attention: In copywriting, there’s lots of advice on writing a powerful headline.

Trigger interest: In your headline, you’re making a promise that you intend to fulfill before the reader is done reading the website content. Some benefits can be found in every headline, but the real interest is built from the first paragraph so a good copy is key.

Build a strong desire: A good marketing campaign is all about discovering the gap between what the customer really wants and the products or website content that you’ve created for them. According to James Gilbert, “good marketers don’t sell products, they create desire.”

 Call To Action:- The last piece of the AIDA puzzle is the call-to-action. One of the most common mistakes bloggers and marketers make is failing to effectively persuade customers to take action, even after attracting attention, building interest and creating a strong desire.

5. Improve Click-Through Rates:- our customer is pressured to click tons of ads that are thrown at them on a daily basis. The average person is served over 1,500 banner ads per month. But, when it comes to search click-through rate, Advanced Web Ranking data showed that 71.33% of searches resulted in a page 1 Google search click.

If you want to succeed at content marketing and stay ahead of your competitors, you’ve got to continually improve your knowledge and skills, especially in the area of copywriting sales copy testing. Always test what's working or not. Write at least 5 copies for the same offer and test them all to go with the one. 

Copywriting is an easy process for the smart marketer and to make it easier for you, here are some of my favorite tools that help in improving your sales copy. 

Top 5 Copywriting tools to write a perfect sales copy:- 

Copywriting is not the kind of writing you learn in school. Copy is the spoken language in written form. Write the way you speak. You want it to be conversational.

Sales is the #1 skill needed as an entrepreneur

Sales is a form of communication & Communication = Wealth.

This means the more people you communicate to & the more people you deliver value to, the more money you’re going to make.  The power of written words allows you to use leverage to sell without your physical presence. If you can’t sell forget about being a successful entrepreneur.

Copywriting - Write To Make Sales. A guide to master the art of selling things with the right words & psychological strategies. 

Double your sales 200% Or make your career in copywriting (Work from any corner of the world) to make a great income for writing per piece of sales copy.