How to find your target audience? Who they are, What they want, and Where they go?

Learn how to find your target audience so that your business does not cost much on online marketing but earns a high return on investments.  

Who is your target audience? What is your target market? Why? 

If you don’t have incredibly specific answers to these questions, you could be in big trouble. 

What’s more, if you answered something like “we target everyone,” or “we cater to a wide range of people,” you’re in even bigger trouble, my friend… 

Because if you target everyone, you’re actually targeting no one. You can’t be all things to all people.

It will only be going to cost you more money while you target everyone through paid online campaigns.

Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started.

What Is a Target Audience? 

The group of people that shares the same interest, problems, and demands related to your niche. Let's say, A specific group of people targeted by your business to make more sales and impressions because you know those are the people who are rooting for your product or service. 

But most of the businesses do this major mistake, they try to sell everything to everyone and ask why they don't succeed even after spending soo much money on marketing. 

Now here is the most important lesson that needs to learn before even get started with your marketing and if you already started with your marketing efforts, this is what you need to improve in order to get results. 

"KNOW YOUR TARGET AUDIENCE" 

Basically, you want to target people who will buy your stuff. 

If you target people who don’t want to buy your stuff or don’t have the means to buy your stuff, you might get more site traffic, but it won’t do much for you. You’ll be pulling out your hair trying to figure out why none of your visitors are buying from you.

But before we dive into the details on finding your audience, let’s first know the difference between "target audience" and "buyer persons" because most people think they both are the same and manage to work accordingly but I won't let you take any risk and therefore, it is very important to know the difference between these two so that you can set the most converting marketing campaigns for your business. 

Target audience:- 

The data used to define the target audience is usually: 

- Age 

- Gender 

- Education 

- Background 

- Purchasing power 

- Social class 

- Location 

- Consumption habits

Example of a target audience: Women, 20-30 years old, living in New York, with a bachelor’s degree, monthly income of $5,000 – $7,000, and passionate about fashion and decor.

If you try to make your selling pitch among your targeted group of people, you can make a lot of profit with more conversion rate. 

But if you don't know anything about your targeted audience then it could be a huge waste of time, money, and marketing efforts. 

What Is a Customer Persona?

In marketing, customer personas are profiles of buyers that would be your ideal customers. 

Personas are fictional characters with characteristics of your real customers. They’re developed based on target audience research and may help you direct your marketing actions better. 

A persona is a person that may be interested in what you have to offer since they’re very connected to your brand and you must make an effort to make them a client and retain them

A persona involves much deeper and more detailed research than your audience since it includes:

 

- Personal characteristics 

- Purchasing power 

- Lifestyle 

- Interests 

- Engagement in social networks 

- Professional information

Persona example: Ariana, 23, vlogger. Lives in Miami, Florida. Has a journalism degree. Has a vlog and posts makeup tutorials and tips about fashion and decor. She always follows fashion events in the area and participates in meetings with other people in the fashion niche. As a digital influencer, she cares a lot about what people see on her social network profiles. Likes to practice indoor activities and go to the gym in her free time.

The main difference between persona and target audience is the target audience considers the whole audience in a more general way, while a persona is more specific. The more you know the specific the less your marketing efforts cost you to give high ROI. 

The Power of Targeting And Why Finding Your Target Audience Matters

Many people believe that casting a wide net is the best way to catch more fish. But the most successful fishermen know what type of fish they plan to catch ahead of time. They make nets with this specific size of fish in mind. And they know exactly where to find these fish, and when to strategically deploy their nets to catch them. 

This is why targeted advertisements are, on average, almost twice as effective as non-targeted ads.

With a clearly defined target market, every detail of a product or service can be perfectly tailored to their needs and desires. This will result in incredibly satisfied customers and overwhelmingly positive feedback. 

Plus, with a well-defined target audience, every detail of a marketing campaign can be perfectly tailored to appeal to their interests, emotions, and world views.

Once you know your target audience, it’s easier to find and perform keyword research.

The moment you know your audience, you can perform keyword research correctly and find opportunities that don’t just drive traffic, but more importantly, drive revenue. 

Now let’s figure out your target audience.

FAQ That You Need To Answer In Order To Define Your Target Audience

1. Who are they? 

When thinking about who might be in your audience, you must consider who are the people who identify with your brand. 

One way to find out is to monitor who follows, likes, shares, and comments on your posts on social sites like Facebook, LinkedIn, YouTube, and Instagram. 

If someone is willing to engage with you, then chances are they are your target. 

In many cases, your ideal audience may not be inactive on social media, but buy from your company frequently or sign up for your services.

Even those who bought from you only once must be considered a part of your target audience, as someone who bought once might buy again. 

There is no point in making a great effort to sell if you don’t make a similar effort to keep the customers you have already gained. 

Customers like to feel special, and that is why the post-sales process is so important. Your relationship with the customer must remain even after the purchase is completed.

Learn about the people who are specifically interested in your business by categorizing them in:

- Age

- Gender

- Profession
- Interest
- Buying Habits
- Hangout places / social groups
- Desires / Needs related to your niche

These are the people who love to buy from you, now with this much data you can specifically target your marketing campaigns only to pitch these groups to make the most out of your efforts. 

2. What are their pain point related to your niche? 

What is cool, interesting, and good for you might not be for the customer. 

Don’t think of yourself when it’s time to define the difficulties, problems, and desires of your target audience. Put yourself in their shoes. 

Don’t make offers based on what you think. Make them according to research grounded in data, previous experiences, and analysis of your potential customers’ behavior.

Understand the greatest difficulties your audience faces to try to help solve them. For example:- 

- Lack of info about ___________ [What your product/service provides}
- Don't know how to ___________{Solve the main pain point they have}

- Don't know who to trust.

- Don't know how to solve their problem effortlessly.

Once you know all of it, you can specially create data according to what's in your buyer's head and if they read what's already in their head, it won't take much time for them to take action. Hence always write or say what your customer wants to read & listen to.  

3. Where do they hang out or congregates? 

Everyone needs information. Every day we are inundated with tons of information, but when you need it the most, where do you go to find answers?

 Identify the communication channels most appropriate to your target audience and try to talk to them using a specific language from their universe.

For example:- Youtube, Google search, Fb Groups, and social media pages. These are the platform where every single one of us goes to find answers or to know about what we interest the most and when you know your target audience, it becomes so easy to track down where they suppose to be when it's come to clear their issue related to your business niche. 

With the help of keywords and your target audience features, you can simply join all those marketplaces where your dream customer are hanging out.

Leave no chance to grab their attention on all those marketing platforms{Fb groups, search engines, youtube, social media pages} because they are there in millions and it sounds like revenue to me. 

4. What real benefit does your business's product/service provide  to your customer


Everyone wants solutions for their problems and to make their lives easier. This is a collective desire and it’s no different for your target audience. 

Think a little about your product and the problem it solves. 

- What benefits does your product or service offer? 

- What can it do to solve those problems? -

 What is the main value offer? 

With so much competition, you must try to find your competitive advantage in your niche and always try to improve your product, offering something extra that others do not. For example, better customer service, a free tool, or a free trial period.

The data that you collect on this question will really help you to create specific content to pitch your targetted audience to make more CTR to achieve your daily marketing goals. 

5. Who do they trust the most? 

The answer to this question will tell you about your top 10 competitors as well. A place where they all go for a solution means your competitor who has something more valuable to give them than you. 
Your target audience is going to a place in the volume of millions, so if you follow, actively participate, and collaborate with these platforms, you can grab their attention, and thus within no time, you could have the attention of some % of that audience to your business.  Isn't this great. 

Trust is everything to your target audience. No one purchases a product or service from a company they don’t know or trust. 

This is why reviews on Amazon are read and so important for sellers. They know it builds trust; it’s also helped Amazon become a trillion-dollar company. 

Even though this is the last question, it is one of the most important. 

The reputation of your company is crucial. Taking care of the relationship with your customers is essential as they spread information about your brand on the internet and to their friends and family.

If you get good reviews, have positive comments, and garner a great reputation, customers will be more motivated to buy from you.

Conclusion:- 

1. Know who they are? 
2. Know what they want?
3. Where do they go?

Summarize all of your data into these three categories and the picture of your target audience will be clear ahead of you. 

This is what your dream customers look likes, Create specific content for them, nurture them, and help them to know your business better.


Don't create content for everyone, Don't Sell your product or service to everyone and you will know how to ace the game of getting success on the fast track than your competitors.

 

Save & Share This Guide For Its Best Use. 

Request A Bonus Guide For Detailed target Audience Marketing  To Make More Sales {Only the First 10 requests can avail the offer} 

Give it a shot anyway.