Straight to point marketing strategies to increase your sales in a very short time

My blog is full of marketing strategies that actually work very well, so what makes this article different than others?



Well, straight to the point. This article is full of straight to point action strategies, that you can just learn and apply to see results. 

No long paragraphs of explanation, No time wasting extra words. Just strategies in bullet points to follow. 

Especially when you are launching any new product, follow these strategies to grow your sales to make your business a bigger success. 
So, let's get started.... 

It doesn't matter what business you are into, the end game is, you need to sell it to make a profit out of what you do. 

You are not in the business of creating something and innovating something, you are into the business of selling that, whatever it is. So you are into the selling business.

Now let's begin this article when you know, it's all about making sales.


So let's talk straight to points.

In the headline, I said "straight to point", and when I say "straight to point", it means, proven strategies that have been used by big brands to turn a single product into a big profit. It was not easy for the first time for the marketers to figure out if these strategies works or not but now when some really do, I am here to tell you exactly what you need to do in order to create big success for your business and that's why it's easy to get success in a short time because you get to have straight to point strategies that you just need to learn and apply nothing more to it.

Straight to point marketing strategies to increase your sales in a very short time 

 


 I’ll give you an action plan which you can just apply to see the results.

There are three stages in every marketing plan of any business where we target our potential audience to be part of our sales cycle. 

1. Before.

2.During.

3.After.

So let's discuss each stage and how you can make the best out of every stage of your marketing plan.

Before {Straight To Point} 

• Build a compelling offer that is superior to your competitors
• Create an attractive service/value/selling/experience proposition, or create a unique offering.
• Have a warranty. If everyone else gives 30 days, go give 60 days, no questions asked.
• Make a bolder promise. If they can promise the soap will wash, promise it will wash plus smell amazing.
• Reduce risk to zero. If they only have a regular offer, you offer a free trial.
• Influence people by social proof: Invite your friend a beer and get one free.
• Influence people by expert-status: Buy this package and get a free consultation.
• Influence people by unity: Join our Facebook community (and there you may give a discount coupon).
• Create scarcity. Limit availability in a credible way or put a deadline. Offer expires in 4 hours (flash deals sites do this a lot!)
• Create urgency: First 10 purchases will get a free pen.
• Add bonuses! (That you wouldn’t sell on their own) - Also, sign your book as a memento for the early action-takers!
• Add bonuses! By partnering with some complementary business. Like buy a massage session and get a coupon for relaxing oils.
• Build a contest and offer something immediately after (you might entice it with more “tickets” if they buy something right now.) Everyone who signs-up to the list will get a chance to win a special beer jar. Protip: Make everyone a winner.
• Offering customizers: If possible, let the customer personalize the product (color, size, material, interior design…), tangible add-ons, related services, and/or payment.
• Add customer service in the consideration stage.

Pick any of these or all of these and try them now. Make your product sell faster than before. 

During {Staright To Point}

You’re “in front” of the prospect selling them directly. Say in the register

• Upsell: Do you want fries with that? (McDonalds). An upsell expands the product experience.
• Cross-sell Nice camera! Would you want a tripod with that? (Compliments the product)
• One-time offer: Buyers of this package will have a premium membership for just one extra dollar. This deal is NEVER repeated.
• Bundles. Remember Amazon “frequently bought together”
• Recommendations. Oh, so you like 007, most people who liked this also liked the Bourne series, would you like to look at it? (Amazon reference again)
• Bundle something tangible with something intangible. Like buy this BMW and get a complimentary high-speed driving lesson (also a bonus).
• Package-based-selling: bundle some products tailored to a buyer persona. Student-kit, Office-kit, Travel-kit
   

These strategies are based on human psychology and it works like fine wine. 

After {Straight To Point}

After the customer left, but you’ve got his email or phone number on record.

• Next-sell: What’s appropriate to offer her after he’s using something? That’s a nice camera you just bought. Would you be interested in some free Photoshop lessons?
• Subscriptions. If it’s a sale that’s made frequently, make it automatic.
• More subscriptions. What about a discount or loyalty card with attractive bonus offers or early access to events for frequent buyers?
• Relationship enhancers. You bought a nice personal development book, how about a group session to get you to the next step? Or maybe a video course. Relationship-based selling furthers the customer status from basic to the most complete experience.
• More recommendations as in during.
• A service program for the during product. There have been 8 months since your last dental check, OMG! Would you like to schedule a new one as Steve (your doctor) recommended ASAP?
• More cross-sales. That’s a nice house you bought! Would you like a decorator?
• Contests. All people who bought something from the store (say jeans) are entitled to win (an iPad?) if they buy at least $50 dollars worth in the next week.
• Affiliate sale. They didn’t buy anything for a while even though you’ve made several offers (bummer), so you offer to present somebody else’s offer for a cut.
• Discounted money: Today’s purchase value is your discount amount if you buy any of these: A, B, C, D…

Never forget! The business relationship is born after the second sale.

Finally, also offer something like an affiliate sale to all your unconverted leads (from before) to something you think they’ll want. If you get to talk to some of them you might get an idea. Example: You’re a high ticket analytics company - offer someone else’s more affordable system.

Now, Make more sales for your business.
Pro tip*- People don't buy your product with logic, they buy it because of emotions, discounts, fear of losing that offer & they want to have to show it. 

It all depends on the human psychology behind the purchasing behavior of the customer. 

So work on your Before, During and After marketing plan according to discussed strategies and you will see the result instantly. 

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