Top 12 Digital Marketing Trends Of 2020 For Your Business

From The Traditional Marketing Method To The Digital Marketing Trends, A lot Has been Changed. The Only Question Left Is, Is Your Business Part Of These Trends? 

It doesn't matter what kind of work you do, If it's not on the internet it is not in the game. Does not matter what industry you work for or what is the product or service that you are selling, If your business does not use the digital marketing strategies to grow your sale by 100% then you must need to be part of trending Digital Marketing strategies and updated trends to get in the game. 

Nowadays, having a website and a Facebook page for your business is not good enough, Digital Trends have been evolving so fast that it's a very tough fight to keep up on all the popular platforms which could give your business wuthering heights. 

As per 2020, This year has been very destructive for jobs, businesses, and the economy of course but in another way, it also gives an online platform to all the business as well. Now almost 80% of businesses are utilizing the online platform and that's why there have been constant changes in marketing strategies that could be revolutionary for all the businesses for the future. 

Let's start with our top marketing strategies which you can use in your business too. 

1. Great SEO Performance - To Increasing the life span of your business. 

Seo has been a game-changer before as well but now it's becoming the new obsession of all the business people. People are working more toward SEO to get a high ranking for their website because they are well aware of lifetime results that SEO can bring to them.

The more traffic you get on your website through organic search results, the more your business will grow frequently.  

Think all by yourself, If you want to know what's new in digital marketing or in the business world, you turned into google. 

According to Hub Spot, 89% of B2B buyers and 81% of online shoppers do the same. 

The value of the search engine like google is getting higher and higher every day in terms of the number of searches every day. 

Business people are choosing to have their 1000 or 100000 followers in their SEO rather than on their Social media platforms. Because when Organic traffic comes to your website through the search engine, the search engine gives your website the reward of getting more visible to your search engine audience every day and your search engine audience comes at the bottom of your sales funnel, meaning ready to buy. So the more your SEO performs the more your business grows every day and then so on. 

Note - Why not invest in SEO when it's the ultimate key to make money online in your sleep. 

2. When Instagram Is Super Hit.

Instagram is making millionaires by giving them a platform to create content and make their content worth of people time to get engaged. Youth and all the business people who really know the worth of Instagram are getting deeper into its algorithm and making huge profits every day. 

Instagram is one of the most rapidly growing social media nowadays. It has the same & more craze like Facebook had in the beginning. 

All the digital marketers have set their eyes on this one platform and they are getting really skilled in it every day.

It's becoming easier to promote any product if that business already has millions of followers on Instagram. 

3. Chatbots will be dominating all the customer services very soon.

Think about it, How convenient it would be if the customers are getting their query resolved within seconds just by AI (Artificial Intelligence).

The businesses going to save a lot of their money which they are spending right now on human strength at work while performing best could be very profitable. 

Profit! Profit ! and Profit!

If you are a business owner, you would love this sound that's why 80% of businesses claim that they want to start using chatbots in this year. 

Best Benefit Would Be

1. 24 Hours Services.

2. Instant Response to customer queries. 

3. No Need for breaks, vacation, or overtime.

4. Save all the money which is being paid month to month for human customer care employee.

You can see and check the performance of chatbots on Facebook or Instagram, where you can set automatic replies to a particular keyword of your customer. 

Chatbots are going to be revolutionary and more going to come for the next decade. So be on the top by knowing the game of performing the best. 

4. Facebook "Maybe" Peaking. Really.

Facebook is losing its ground as per Forbes, 41% of its users are over 65 and it's clear that Fb is losing the game among the young demographic who tend to prefer more visual and interactive platforms like Instagram or TikTok. 

Digital Marketers needs to focus on their targeted audience because Facebook could not be suitable for all types of the campaign as the youngsters are moving away from these platforms. 

Try not to waste your marketing budget over the wrong audience. But we can always utilize the Fb for some of the campaigns and more for the organic reach.

5. Video marketing is making more impact than anything else. 

If your business is not using video marketing then you must board on it this year onwards. Because 2020 is the year that will change everything and if you left behind in the game, it would hard to keep up later. So must utilize all these strategies while they are fresh and blooming. 

Text Content does good, Audio content performs best but Video content makes it the blockbuster.  

Visuals, visuals and it will always be the visuals which is will come first in the sense of making an impact. So if you write an article about your product, it may come to the search results but if you through a video on the use of it then it will make people work toward your call to action. 

Here are some states of it:-

- 70% of consumers have shared a brand’s video.

- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.

- 72% of businesses believe video content has improved their conversion rates. 

• Creating content through video makes it more engaging especially when it comes to live streams &  videos, The results of it are amazing. 

6. Good Content Matters but Context Matter too.

As we already know that content marketing is an essential part of digital marketing. We just need to create quality content in order to grow but now there is some emphasis on Context and targeting. Search engine like google is getting a deeper and more sophisticated understanding of online content and now marketer must need to think about their market or targeted audience precisely in 2020. 

The BERT update has been done by Google in November 2020, this algorithm helps search engine to get a better understanding of natural language in the user search query. 

Now rather than going to Follow SEO trends, it's very important to have a fast speed of the website page, useful links, and well-written content. 

You must need to to stop if you just want to create content in order to just create it. 

Content marketing is going nowhere, that is being said by, Google is getting smart and it gives preference to in-depth, accurate, current content that is closely aligned with user intent. Companies must keep this in mind as they create new content in 2020.

7. Personalize email and personalize your own success. 

Email marketing has been a powerful tool for all businesses but how you can get more out of it. Everybody knows how email marketing works but the ones who personalize their emails for their customer get more out of, More conversion rate, more sales, and more lead generation. 

It has been experimenting every day by digital marketers that the more you personalize your email that much your engagement with customer going to be much batter. So the more you utilize your email space for your customer in 2020, that much you are going to get results.

8. The much your content is going to become interactive the much your business is going to grow.

Engagement!  Engagement!  Engagement!

According to Outgrow, 93% of marketers rate interactive content as highly effective at educating the buyer. 

The engagement has been the king and will be the king of the digital marketing world forever. So if your content is not downloadable, sharable, and commentable then your content has no value. 

Whatever platform you choose to promote your product or service, if you don't engage there, you won't grow there. 

No matter what platform you choose, Instagram, SEO, FbTwitter &  Pinterest, etc.

In 2020, more companies will experiment with interactive content types, such as:

 - Quizzes and polls

- Augmented reality ads

- 360-degree videos

It's not a big discovery for 2020 but it will be the key factor of competition in the business world.

9. Voice Interaction is getting more and more Upward.

On account of Siri, Google, Alexa, and a large group of other 'smart' gadgets, verbal cooperation with gadgets is proceeding to rise. The genuine exercise for us is that individuals like to talk and that is a favored method of collaborating. Furthermore, presently, machines are at last getting up to speed to the manner in which individuals need to look, shop, and find new things. 

Be that as it may, this presents some intriguing difficulties. Leading a voice search, for instance, is altogether different from composing a question, especially in the outcomes. At the point when an individual plays out a content-based inquiry, the screen shows the outcomes of each page in turn. Yet, when somebody requests that a gadget direct an inquiry and the gadget answers verbally, it might just give a couple of decisions all things considered, and oftentimes supplies only one decision.

Innovation is going to bring the revolution and hence when you ask something and for that, you don't have to read a full blog, that's the progress, everybody is looking forward to it. Hence it's going to be a big deal in which we need to get an expert in.

Marketers targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. Doing this will help you get the coveted position zero or featured snippets on Google.

10.Marketing in Messaging Apps Will Level-Up.

Social messaging apps aren't only for keeping in contact with loved ones. Organizations in all businesses have taken a huge enthusiasm for applications like Facebook Messenger and WhatsApp lately, and it's nothing unexpected whenever you think about the changes: 

1.3 billion month to month clients are dynamic on Facebook Messenger, sending in excess of 10 billion messages each month. 

WhatsApp has 1.6 billion dynamic clients, sending more than 55 billion messages each day. 


While conventional channels like email and web-based media are a long way from dead, there's no rejecting that individuals are more dynamic on texting applications. In the following 5-7 years, courier advertising is required to be the main promoting direct on the planet. In this manner, it's an intelligent advance for brands to begin associating with individuals on these stages. Advertising through Facebook Messenger creates 10 to multiple times more commitment than natural posts on the Facebook News Feed.

So, In 2020 The messaging app will be going to come to the competition and going to be more effective. So make your business all set for that. 

11. Omnichannel marketing is now vital. 

Omnichannel advertising is the act of promoting over different stages, including email, applications, online media, and your site blog. This methodology empowers organizations to associate with clients on more advanced touchpoints, successfully offering a superior client experience. 

By conveying a consistent, steady voice and a durable brand message over all channels, you can produce much better outcomes. ClickZ reports that omnichannel advertising drives more than three-fold the amount of commitment than a solitary channel approach. Even better, client maintenance, normal request worth, and buy recurrence are generally higher when you have various channels. 


As AI innovation improves, organizations can use information experiences and AI to improve comprehension of client practices, and afterward customize it at the most elevated level. Eventually, attention on omnichannel advertising is the way to an upgraded client venture that keeps individuals returning for additional.

12. Influencer Marketing for instant results.

 

The Biggest challenge for all the businesses is to come in front of their target audience and create the promotion through their person that they love and trust the most.

Social media influencers are earning on their day to day basis just because they have a huge number of networks. and the service provider pays them a lot to promote their product or service in front of their audience. 

It is a very precious marketing strategy, if you know, you will do it and if you don't know about it till now, tap into it as soon as possible because it will be going to change your entire business growth section. 

So I wish you utilize all these trends of digital marketing in your business and make the most out of it. If you want me to cover any topic in very detail, feel free to comment on it. I will create a separate article about it to help you in the best way.

Tap into the digital marketing world by getting an expert in it, Help others and yourself to make a difference apart from 9 to 5 job. Know all the secrets of the online world and know how others are making passive income just from their home.