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The main selling fundamental in marketing is that, people buy what they see and if you set their vision only to the benefit of that product, you can make them buy then & their.
So with this concept, I will tell you how can we leverage the image marketing to get the maximum sale in our business.
Photos & Images works more brilliantly then words and long phrases, so if you want to know the power of visual effects, stay attentive to the details that I am about to give. So let's get started.
Top 10 Image marketing strategies
1. Expert’s Stamp Of Approval :- An expert's feedback on your product is a simple method to impress your customer. An expert that could be any individual who has broad information in an industry dependent on numerous long periods of exploration, experience, or training.
Like for an example, if I am selling any pharmaceuticals product and any doctor gives the feedback to it, I can use that feedback to let customer know how authentic my service is and customer will simply believe because the feedback is from that expert who has great experience on that particular product. So always try to get feedback from expert under your niche and then show it to your customer or you can simply use it while advertisement of your product. You will be able to create an automate action in buyer's mind and they will more likely to buy it.
2. Before & After Image :- When your image can talk then why waste your time on convening people verbally. Before and after image work perfectly. It creates the imagination in customers mind about how they will look after using it and because after picture so good, they will want to be like that. They will definitely make up their mind about your product or service.
The motivation behind why it's one of numerous social pictures that make individuals need to purchase from you is a direct result of how effectively it passes on its message.
So use them and get your sale done.
3. Celebrity Endorsement :- Do I even need to elaborate it ? Well, we all know if any celebrity endorse something, all fan of their actually think about buying that product.
You get the chance to imprint impression of your business on millions of people at once. it's damn proven strategy to apply for getting big sales.
It's not necessary that you have to find the most popular celebrity but you can try anybody who is getting famous and if they can shutout for your product, it will change the sales metric for small entrepreneurs.
So get the image done, popular face with your product and boom.
4. Customer Testimonials :- When you put your product out in market, people actually buy that product by knowing how your product is doing among the people. So if your product has so many positive feedback, then they don't require your selling pitch just show them the proof of other people's satisfactions with your product and they will buy it immediately.
Like what we do while shopping online, we check product image and then we check the feedback of other customers and then only we make purchase.
So use customer testimonials and you will rock your business.
5. Trending Topics :- Instead of making viral content for your product, why not jump on already viral content.
That particular thing is already viral and that viral news has so many eye balls right now, so find a creative way to relate your service or product to that particular viral content and boom. You will see the great results,
Like now days, this pandemic is run worldwide and everybody facing a lot issue in their day to day normal life, so why not just solve their problem out, if you sell apparels, you can easily sell beautiful face mask and if your business is offline, this is the right time to take it on online platform. Reach out to people when they can not do it from different mode of business.
6. Emotional Images :- People are emotional creatures . Our minds become increasingly drawn in when we see pictures we can associate with which touch us emotionally.This is the reason an emotional picture is one of the amazing way to make highlight individual need to purchase from you.
Simply draw you customers pain in in pictures and when they will see them, they will automatically get connect with them. It improves the sale drive more batter & more fast.
7.Confusing Images :- Confusing Image also do a great work to relate customer with their problem and they actually get connect with it.
When they get connected, they look for a solution and that solution is your product or service, so use it wisely.
8. Shout out Images :- Shout out image actually the image where you try to get customers attention by showing an image which draw their attention. Just like the red light.
When people see it, they stop by it. So create an shout out Image for your product which can draw random people attention.
9. Free Images : - The word "free" is in itself a eye catchy word, which stall people's mind to read it through. Everybody loves free things and if you can use this free give away in a picture then you don't need to say because now people can see it. You don't have to say, hey do you have a minute we are giving away free gifts on your first purchase.
You can just use that image in any crowded place and no matter what they are doing, they will definitely stop by your image. It will increase your sales a lot batter.
10. Educational Images : - An educational image is one that is directed towards informing your audience about an important subject or matter.
Take Udemy for example. Udemy is an American online learning platform that was developed to help people of all ages advance their careers. Udemy released an info-graphic explaining how you can learn literally anything on their platform through expert instruction.
According to Udemy, The platform has more than 50 million students and 57,000 instructors who teach courses in over 65 languages.
It goes without saying that educational images encourage people to try new things and think outside of their comfort zone. Udemy has done an excellent job with this and in return has earned an impressive reputation.
So now when you have explore another side of marketing, keep looking for new improvements in your strategies and do let me know, how much you like my content by commenting below.
Reach out to me on my Instagram account - Minding_my_own_buzz where you can get the key notes of all long written articles.
So stay Connected.
For more Article like this, check my other articles as will ritunegiedtalk.blogspot.com
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Comments
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