THE “POSTER BOY” FORMULA TO SKYROCKET YOUR BUSINESS

People going to know you by your example so be it. Be someone's poster boy. 

    

Each & every business needs to show prospective clients that their item works. The most ideal approach to do that is to exhibit their best clients or customers. 

Your Job: Be that story. Be the Poster Boy. 

Companies burn through $10's of thousands advertising their services and items. Generally those advertisements are contextual investigations of their clients. 

Apple does it, GE does it and almost every independent venture does it too.

Method 

The equation is very easy. Find established companies, brands, and mentors that have your intended interest and become their banner kid.

Instructions to DO IT

1.) Identify who you are targeting

Who is your company geared toward?

If you are selling training videos for doctors, your target market is Doctors that want to be trained.

If you are selling subscription skin care products, your target market is people that care about their skin.

Refine it, get very specific.

2.) Offer a "thing" 

Always offer value to those who are seeking help in exchange of  the email id. 

 Make video to help them , Make two or three pages documentary over your content. 

If you don't feel like you can make a course, offer a 2 page guide about your item. Whatever you do, simply ensure the quality is phenomenal and that the offer is applicable to your intended interest group. 

Here are a few ideas: 

1) "Beginners Guide to Cross fit" 

2) "Complete guide to skin care in the Winter" 

3) "Explainer Videos Bootstrapped" 

By offering a 'thing' you will have the option to catch the traffic comes your direction. 

3.) Make a list of people that are already talking to your audience

List #1: People who I respected in the industry that already had established relationships with my target audience.
List #2: Products that I used (or knew of) that were used by people in this industry.
List #3: Companies that advertised on these sites.

4.) Filter it down

Now  identified those that You had a relationship with as:

--  Bought a product from them

--  Subscribe to their service

--  Had an email conversation

--  Tweeted back and forth

--  Read a recent article

-- Bought their book

-- Met them in person

At that point you need to position the degree of relationship on a size of 1 to 5. With a 5 being an excellent relationship and 1 being none by any means.

5.) Make a choice

Next, You Need To pick the one that had the highest ranking so that you can have the best chance of success with them.

Remember, your goal is to be someone’s poster boy. To be a case study for someone that had a big engaged audience of your companies target audience so that they would tell their audience all about you. 

Relevant Audience: Check

Established Relationship: Check

6.) What happens now?

Now you need to put your all efforts in making relationship with them :

-- Tell them about your progress.

-- Tell them what you think about the course

-- Tell them how helpful their product is to you

-- Tell them that you got the best results through their course 

Write a detailed case study of how you used their product or service. Give all of the details. Tweet to the owners of the company and let them know what you are doing with the product.

So now they can appreciate your involvement they can showcase your success story to their audience and that's how you will reach out to so many people. You can expand your business if people are familiar with you. Build your network and much as you can with this strategy and level up your business. 

That's how you do it right to get yourself promoted indirectly from a channel that has your future ideal customer too.

Save & Share this article and let me know in the comment how much you liked it.