7 Steps to Create Highly Productive Email Marketing Campaign

What is Email marketing and why we should focus on it more then any other Marketing campaign.  

Email Marketing strategy

Email Marketing - Sending the email in bulk to more then thousands of member in your email list to promote your business or brand or to make sales pitch on targeted audience to get more order online is called "Email Marketing" . 

Why we should focus on it more :- Because 60 to 80 % sales comes directly from email marketing campaigns. Almost all the business people use this strategy to generate more revenue for their business. 

These seven steps will lead you to become expert in building email marketing list as well as setting your email marketing campaign. 

1. Set your Goal 

-- set what is the end game for you email marketing.

• Just want to drive huge traffic to your website ?
• Are you selling any product and people to buy your product through your website ?
• Or you just want to create attention for cause like charity & NGO related work for your website ? 

  Set the target and set your mindset. 

2. Choose the Email Marketing Platform 

A platform through which you can run the email marketing campaign. Where you can build the list of emails from your potential audience. A platform through which you can create optin pop up page to capture your audience email through every social media platform. 

• MailChimp -- MailChimp allows you to send automated, targeted emails, track performance metrics, design templates with a drag-and-drop interface, and incorporate social media ad campaigns. 
• Mailify -- Mailify Sunrise is the newest version of the email marketing and marketing automation platform. This version brings new features, such as the possibility to create online forms linked to your contact lists or to easily create and send out SMS marketing.
• GetResponse -- GetResponse offers email marketing, custom landing pages, and webinar marketing with solutions tailored to different industries. It integrates with popular ecommerce platforms, and its marketing automation scales for growing companies.
• ActiveCampaign -- ActiveCampaign offers email marketing and marketing automation with a drag-and-drop campaign builder. It enables highly-specific segmentation strategies by consolidating data from your integrated third-party apps. 

I will just for the best use as beginner use mailchimps 

3. Get your Email Subscriber list :- 

Now what are the ways to get email list, how to collect the email list of potential interested people. Well you need to create your social media audience on behalf your business niche. Hence always use your social media profiles as the expert in your particular business niche. 

Join Facebook groups  for particular niche, create your Facebook business page around your niche, same do with all other social media platform. 

After doing so, you need to provide quality content to your audience. This way you will get only those people to follow you who are interested in your niche. Later you can target them all to yourself some business.

STRATEGIES TO GROW YOUR EMAIL LIST FASTER

Add a Lead Magnet to Your Sign Up Form - which you will do through Mailchimp. It will let you set a pop up optin page in your website and whenever anyone will go to your website, they have to fill their email first to get notification in future. And for that you need to pitch people to do so, How you are going to do it ? 

Give your audience an incentive to sign up to your mailing list. The best “bribe to subscribe” is something your audience really wants and can use right away. e.g.

-- PDF

-- Checklists

-- Toolkit / Resource Guide

-- Free Video Course

-- Discount Coupon

 Use LeadPages to Grow Your Email List Faster -- 

Leadpages.net is a hugely flexible tool that will help you generate leads, save time and increase sales.

Grow your email list faster using Leadpages in two ways:

1. Create landing pages (for webinars, Facebook ads etc.)

Design page from template

Integrate email provide (e.g. Mailchimp)

Add Google Analytics tracking code

Download as plugin and add to WordPress site.

2. Leadboxes.

Set up lead magnets tailored to the content of individual posts.

From my experience, this leads to 50%-60% email optins making it by far one the most effective ways to build your email list.

AFTER SETTING THEM UP, YOU NEED TO PROMOTE YOUR WEBSITE LINK EVERYWHERE THROUGH SEARCH ENGINE TO ALL SOCIAL MEDIA PLATFORM.THAT'S HOW YOU WILL BUILD YOUR EMAIL LIST.

4.  Create Campaign & Run In it Successfully :- 

Open your any email marketing platform, let's say open mailchimp and go to create new campaign.

Challenges, presently you're gazing at the format, pondering where to start. So let me help you to set it with right structure and with right format. 

Make the Header 

Your header is the place you put the data individuals see when they get the email in their inbox. While the header contains minimal measure of substance, it might be the most significant - it's what beneficiaries will use to choose whether they open your email or not. Your header comprises of three sections: 

1. Sender Name - People react better when messages originate from a customized account. Rather than utilizing your organization name, which is unoriginal, utilize a name connecting back to the genuine sender. 

2. Headline - Your title needs a snare. It ought to be short, individual, and activity situated. Obviously, the particular nature will rely upon your objectives and the idea of the email: would you say you are sending a limited time special, getting regard for a cause...? It'll figure out what you compose. Think something like: 

"[Name], Claim Your One-Time Promo Code for 15% Off!" 

"Increment [Prospect Company]'s Sales Effectiveness in 3 Steps" 

"[Name], I'm Reaching Out Through [Referral]." 

Notice how they're customized. This is purposeful: individuals react decidedly to seeing their name. 

3. Preheader - The preheader is the ad spot of text that shows up under the headline in the inbox see. You can see it as an expansion of the title, a Call to action. Use it right way.

Fill the Body 

Getting your email beneficiaries to open the email is the primary obstacle, yet it doesn't end there. The following stage is to get them to navigate on one of the connections in your page. You're going to require a blend of viable visual and printed introduction. Here are a few hints to help you along: 

Converse with your supporters' advantages. Try not to talk at your endorsers, talk with them - communicate in their language, address their torment focuses, give them realness. Your email endorsers get many messages each day attempting to sell them something. You're attempting to inspire activity, and a buy may be a piece of it, yet don't fall so effectively into that swarm. 

Try not to go too text-substantial. Individuals spend an exceptionally brief time frame in understanding messages. You aren't composing a novel. Keep it short, clear, straightforward, and direct. 

Incorporate visuals. Words usually can't do a picture justice. Put a standard picture at the top, and littler pictures sprinkled all through relying upon your battle's objectives. Advancement? Incorporate item pics. Human intrigue piece? Remember a headshot or pictures from out for the field. Superior quality is liked. 

Configuration messages for comprehensibility. This relies upon your readership. On the off chance that you're expounding on a specific, arcane point, at that point your perusers are most likely all the more ready to peruse a thick section. However, the vast majority aren't. Separate passages into lines of text; if the email appears to be excessively long, trim down the content. 

Keep your plan steady. Try not to switch layouts mid-crusade. Some innovative varieties are alright, however your beneficiaries should recognize what's in store. 

Incorporate a few invitations to take action. Don't just put your CTA at the base of your email. Guarantee your perusers have a few alternatives to navigate; express them diversely so you don't sound pushy or automated.

Complete the Footer 

Wrap up your email the correct way - don't leave us hanging. You attested your strategic the finish of the body. The footer is the place you close down with ways for your peruser to draw in you in different channels. Here are three things you should remember for your footer: 

1. Contact Information - You'll have to incorporate your organization's physical location to conform to government hostile to spamming laws. 

2. Online life Links - Add fastens that connect to your organization's records on Twitter, Facebook, Pinterest, Instagram, and some other informal community you use. 

3. Withdraw Links - This is additionally required to agree to hostile to spam laws, yet don't take a gander at withdraws so contrarily! It's likewise important criticism that causes you upgrade substance to talk more to your intended interest group.

That's it now you email look perfect and worth of getting more conversions. 

5. Enable Autoresponders. :-- 

What is an autoresponder? 

An autoresponder is a program that automates the sending of emails. The emails can be triggered by specific actions or timed for regular release. Autoresponders are used in email marketing to nurture leads, build trust, provide confirmation that data was received, and otherwise convey useful information about products, services, or promotions.

It will be there in your email marketing campaign platform. 

Ways of using Autoresponder :- 

You can set up an autoresponder for nearly any occasion. As mentioned, they can be set for regular intervals -- such as an online course that sends content once a week, once daily, or on specific days of the week -- or they can be triggered by specific actions

Here’s a list of common uses for email autoresponders :- 

• Welcome -- This refers to emails welcoming a new email subscriber, a new account holder, a new customer, etc. They’re usually brief, positive, and helpful. Welcome emails typically have fairly high open rates.
• Thanks -- These emails thank subscribers for certain actions, such as downloading a gated asset, completing a survey, or creating a referral. These are distinct from transactional emails (see below), but they are often correlated.
• Transactional -- Transactional emails include bills, receipts, and order confirmations. They’ll usually remind customers of certain order details, such as an invoice number or an expected delivery date.
• Activation -- If a new customer needs to click a link to activate their account, this email will contain that link. It might also include instructions on how to use their new product or service.
• Post-Purchase -- These emails follow up with customers after a purchase, usually for customer satisfaction surveys or a product or vendor review.
• Upsell / Cross-Promotional -- These emails recommend complementary or often-paired products with the ones the customer just purchased.
• Date Triggered -- These emails are triggered by notable dates like renewals, reorders, birthdays, or anniversary of subscription.
• Triggered by Website Behavior -- These emails are prompted by visits to particular pages, the length or number of visits, links clicked, etc. The email content can be tailored to the nature of their browsing activity.
• Event Countdown -- This reminds subscribers that a noteworthy event is coming. It informs them how many days or hours remain until launch as well as event-related details.
• Win-Back / Reengagement -- These emails seek to re-establish cold leads. They’ll offer promotions to spur browsing or shopping behavior, request a customer survey, or provide links to content related to the customers' known interests.
• Shopping Cart Abandonment -- These emails are one of the more famous types of autoresponders, and they remind leads they have unfinished business on your site. It might even offer a one-time discount to close the deal soon.
• Other -- There is a huge variety of occasions to send automated emails. The above list covers the better known portion, but there are always company-specific reasons to touch base with subscribers.

6. Enable Tracking :- 

Okay, we're nearly done! Email Tracking is the cherry on top. Your messages are presently designed to send responsively and at the pace based on your personal preference. How would you improve engagement and increment email conversion? Your old buddy, the email tracker. 

Here are a few metrics you’ll definitely want to track as the backbone of your email campaign optimization:

1. Unique Open Rate -- This tracks the number of distinct recipients who’ve opened your email. This is a separate metric than Total Opens, which includes multiple opens by the same recipient.

2. Click-through Rate -- Your click-through rate measures the number of recipients who click one or more links in the email, which bring them to a landing page on your website. Generally, the more clicks, the better. In practice, click-through rates can vary greatly per industry and by the nature of the campaign.

3. Click-to-Open Rate -- This metric divides the number of unique clicks by the number of unique opens to tell you the percentage of recipients who both opened the email and actually clicked a link. This gives you a sense of how well your content is actually performing with the people who see it.

4. Bounce Rate -- The bounce rate measures the rate at which your emails are rejected by email servers. There are two types of bounces -- hard and soft. A hard bounce usually occurs as the result of non-existent or invalid email addresses. A soft bounce can indicate recipient’s inbox is over quota or the email message is too large. High bounce rates are a sign you should trim your email list of unproductive addresses or use confirmation emails to ensure subscribers actually want to subscribe.

5. Unsubscribe Rate -- This is the rate at which recipients are unsubscribing from your email campaign. Unsubscribe rates vary by industry, but generally anything over 1% means you should look to provide more value in your content, improve the quality of your contact list, optimize the frequency of your emails, and better segment your list.

6. Spam Complaint Rate -- A high spam complaint rate is a sign your recipients don’t see value in your emails. This should concern you in particular because an excessive complaint rate may result in your account being disabled by email marketing service providers. Different providers specify different acceptable spam complaint rates, but it’s generally very low -- perhaps no more than .1%.

You should be able to track these metrics, and more, using your email marketing service provider and Google Analytics.

7. Send !!!! :- 

Congratulations! You've created an email marketing campaign. Now it's time to send your emails. You might hit a home run on your first campaign, but don’t be discouraged if it’s a dud -- we learn more from our failures than our successes. Segment your lists, study campaign performance, make alterations, test your emails against one another, and every day you’ll get a little closer to your goals.

Hope you like this piece of content, Do Comment for more topic related to marketing if you want me to cover them in my next article. 

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